Google Maps Platform vs HERE Technologies:Which is more popular by branded search?
In August 2026, Google Maps Platform had more branded searches than HERE Technologies among geolocation APIs worldwide. Google Maps Platform was estimated to have 49.5K branded searches compared to HERE Technologies’ 2.4K, and held a 10.1% Share of Search versus HERE Technologies’ 0.49%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Maps Platform or HERE Technologies?
Compare the APIs used to add maps and location. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Maps Platform, HERE Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | TomTom | Mapbox | Google Maps Platform | App Radar | HERE Technologies |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 28.3% | 18.8% | 0.93% | 0.41% |
| Nov 2025 | 48.3% | 32.4% | 17.8% | 1.1% | 0.37% |
| Dec 2025 | 53.1% | 29.2% | 16% | 1.2% | 0.52% |
| Jan 2026 | 48.3% | 32.4% | 17.8% | 1.1% | 0.47% |
| Feb 2026 | 51.5% | 34.5% | 12.7% | 0.93% | 0.4% |
| Mar 2026 | 51.4% | 34.5% | 12.6% | 1.1% | 0.4% |
| Apr 2026 | 56.5% | 31% | 11.4% | 0.84% | 0.36% |
| May 2026 | 56.5% | 31% | 11.4% | 0.84% | 0.36% |
| Jun 2026 | 54.9% | 30.1% | 13.5% | 0.99% | 0.54% |
| Jul 2026 | 80.3% | 13.2% | 5.9% | 0.43% | 0.23% |
| Aug 2026 | 61.1% | 27.4% | 10.1% | 0.9% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Google Maps Platform and HERE Technologies comparison changed over the last 12 months?
3 findings
- Google Maps Platform was ahead of HERE Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide moved from 18.8% to 10.1%, and its estimated monthly branded searches moved from 110K to 49.5K.
- Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among geolocation APIs worldwide moved from 0.41% to 0.49%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for geolocation APIs worldwide in August 2026?
1 change
In August 2026, Google Maps Platform gained estimated Share of Search among geolocation APIs worldwide, from 5.9% to 10.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Maps Platform’s and HERE Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Maps Platform
1 branded search term
- google maps api
HERE Technologies
1 branded search term
- here com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.