Esri ArcGIS vs Google Maps Platform:Which is searched more?
In September 2026, Esri ArcGIS had more branded searches than Google Maps Platform among mapping and location platforms worldwide. Esri ArcGIS had about 316,000 branded searches, while Google Maps Platform had 61,600. Esri ArcGIS made up 30.9% of all mapping and location platform searches we track, and Google Maps Platform accounted for 6%. These are worldwide searches for English-language branded terms.
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Is Esri ArcGIS or Google Maps Platform more popular in search?
Compare the mapping and location platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Esri ArcGIS, Google Maps Platform. The figures are in the table below the chart.
View monthly share of searches table
| Month | QGIS | Esri ArcGIS | Mapbox | Google Maps Platform | CARTO | HERE Technologies | Felt |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 28.5% | 14.9% | 11.5% | 3% | 1.3% | 0.26% |
| Nov 2025 | 41.6% | 28.7% | 15.3% | 9.7% | 3.1% | 1.4% | 0.22% |
| Dec 2025 | 41.4% | 28.8% | 15.2% | 10% | 3% | 1.4% | 0.27% |
| Jan 2026 | 43.5% | 25.5% | 15.9% | 10.2% | 3.2% | 1.4% | 0.23% |
| Feb 2026 | 45.2% | 26.2% | 16.6% | 7.6% | 2.7% | 1.5% | 0.29% |
| Mar 2026 | 42.3% | 29.7% | 15.5% | 7.4% | 3.1% | 1.7% | 0.34% |
| Apr 2026 | 42.5% | 29.6% | 15.6% | 7.4% | 3.1% | 1.4% | 0.34% |
| May 2026 | 44.9% | 26% | 16.5% | 7.5% | 3.3% | 1.5% | 0.36% |
| Jun 2026 | 44% | 25.5% | 16.1% | 9% | 3.2% | 1.8% | 0.43% |
| Jul 2026 | 43.3% | 25.1% | 15.9% | 9.7% | 3.9% | 1.7% | 0.34% |
| Aug 2026 | 43.6% | 25.3% | 16% | 8.5% | 4.8% | 1.4% | 0.34% |
| Sep 2026 | 44.1% | 30.9% | 13.2% | 6% | 4% | 1.4% | 0.35% |
How has the Esri ArcGIS and Google Maps Platform comparison changed over the last 12 months?
3 findings
- Esri ArcGIS was ahead of Google Maps Platform in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Esri ArcGIS’s share of searches among mapping and location platforms worldwide moved from 28.5% to 30.9%, and its estimated monthly branded searches held steady at 316K.
- Across the 12 months ending September 2026, Google Maps Platform’s share of searches among mapping and location platforms worldwide moved from 11.5% to 6%, and its estimated monthly branded searches moved from 128K to 61.6K.
How did search popularity change for mapping and location platforms worldwide in September 2026?
2 changes
In September 2026, Esri ArcGIS gained share of searches among mapping and location platforms worldwide, from 25.3% to 30.9%.
In September 2026, Google Maps Platform lost share of searches among mapping and location platforms worldwide, from 8.5% to 6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Esri ArcGIS’s and Google Maps Platform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Esri ArcGIS
2 branded search terms
- arcgis
- esri arcgis
Google Maps Platform
2 branded search terms
- google maps api
- google maps platform
Other head-to-heads among mapping and location platforms
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