Brandwave

Esri ArcGIS vs QGIS:Which is more popular?

In September 2026, QGIS had more branded searches than Esri ArcGIS among mapping and location platforms worldwide. QGIS had about 450,000 branded searches, while Esri ArcGIS had 316,000. QGIS made up 44.1% of all mapping and location platform searches we track, and Esri ArcGIS accounted for 30.9%. When we asked ChatGPT and Google AI Overviews about mapping and location platforms, Esri ArcGIS appeared in four of the five answers and QGIS in two. Esri ArcGIS was mentioned before QGIS in every answer that named either.

Among mapping and location platforms worldwide in September 2026

Who do people search for more?

QGIS, about 42% more searches than Esri ArcGIS

QGIS 450K searchesEsri ArcGIS 316K searches

Who does AI mention more?

Esri ArcGIS, mentioned in 4 of 5 answers, QGIS in 2

Esri ArcGIS in 4 of 5QGIS in 2 of 5

Who does AI recommend more?

Esri ArcGIS, named ahead of QGIS in 4 of 4 answers

Esri ArcGIS first in 4QGIS never first

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Top mapping and location platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Esri ArcGIS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. QGIS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Esri ArcGIS was listed before QGIS in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps Platform1st
  2. Mapbox2nd
  3. Esri ArcGIS3rd
  4. HERE Technologies4th
  5. Felt5th
  6. CARTO6th
  7. QGIS7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mapbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Maps Platform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Esri ArcGIS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HERE Technologies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QGIS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CARTO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mapping and location platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Esri ArcGIS or QGIS more popular in search?

This chart shows how often people search Google for Esri ArcGIS and QGIS by name. Each line represents a brand's share of searches for all seven mapping and location platforms we track, month by month, from English-language searches worldwide.

Esri ArcGIS and QGIS among mapping and location platforms worldwide, by month

Share of searches by month for QGIS, Esri ArcGIS. The figures are in the table below the chart.

View monthly share of searches table
MonthQGISEsri ArcGISMapboxGoogle Maps PlatformCARTOHERE TechnologiesFelt
Oct 202540.6%28.5%14.9%11.5%3%1.3%0.26%
Nov 202541.6%28.7%15.3%9.7%3.1%1.4%0.22%
Dec 202541.4%28.8%15.2%10%3%1.4%0.27%
Jan 202643.5%25.5%15.9%10.2%3.2%1.4%0.23%
Feb 202645.2%26.2%16.6%7.6%2.7%1.5%0.29%
Mar 202642.3%29.7%15.5%7.4%3.1%1.7%0.34%
Apr 202642.5%29.6%15.6%7.4%3.1%1.4%0.34%
May 202644.9%26%16.5%7.5%3.3%1.5%0.36%
Jun 202644%25.5%16.1%9%3.2%1.8%0.43%
Jul 202643.3%25.1%15.9%9.7%3.9%1.7%0.34%
Aug 202643.6%25.3%16%8.5%4.8%1.4%0.34%
Sep 202644.1%30.9%13.2%6%4%1.4%0.35%

How has the Esri ArcGIS and QGIS comparison changed over the last 12 months?

3 findings

How did search popularity change for mapping and location platforms worldwide in September 2026?

1 change
  1. In September 2026, Esri ArcGIS gained share of searches among mapping and location platforms worldwide, from 25.3% to 30.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Esri ArcGIS’s and QGIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Esri ArcGIS

2 branded search terms

  • arcgis
  • esri arcgis

QGIS

1 branded search term

  • qgis

How the Brand Demand Index is measured

Other head-to-heads among mapping and location platforms

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