Brandwave

Geolocation APIs:Which brands are most popular in search?

In August 2026, TomTom was the most searched among geolocation APIs worldwide, with an estimated 301K branded searches and 61.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TomTom61.1%
  2. Mapbox27.4%
  3. Google Maps Platform10.1%
  4. App Radar0.9%
  5. HERE Technologies0.49%

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Share of SearchLeaderboard

Compare the APIs used to add maps and location. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among geolocation APIs worldwide, by month

Share of Search by month for TomTom, Mapbox, Google Maps Platform. The figures are in the table below the chart.

View monthly share of search table
MonthTomTomMapboxGoogle Maps PlatformApp RadarHERE Technologies
Oct 202551.6%28.3%18.8%0.93%0.41%
Nov 202548.3%32.4%17.8%1.1%0.37%
Dec 202553.1%29.2%16%1.2%0.52%
Jan 202648.3%32.4%17.8%1.1%0.47%
Feb 202651.5%34.5%12.7%0.93%0.4%
Mar 202651.4%34.5%12.6%1.1%0.4%
Apr 202656.5%31%11.4%0.84%0.36%
May 202656.5%31%11.4%0.84%0.36%
Jun 202654.9%30.1%13.5%0.99%0.54%
Jul 202680.3%13.2%5.9%0.43%0.23%
Aug 202661.1%27.4%10.1%0.9%0.49%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.TomTom

    61.1%

    Held 1st. 301K estimated branded searches, -63.4% vs prior month. Share -19.1 points.

  2. 2.Mapbox

    27.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +14.3 points.

  3. 3.Google Maps Platform

    10.1%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +4.2 points.

  4. 4.App Radar

    0.9%

    Held 4th. 4.4K estimated branded searches, -0.23% vs prior month. Share +0.5 points.

  5. 5.HERE Technologies

    0.49%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among geolocation APIs worldwide?

In August 2026, TomTom was the most searched among geolocation APIs worldwide, with an estimated 301K branded searches and 61.1% estimated Share of Search within this set. Mapbox is in 2nd place, 33.7 percentage points behind at 27.4% Share of Search.

Global geolocation APIs, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TomTom51.6% → 61.1%80.3%Jul 202648.3%Jan 20261st
Mapbox28.3% → 27.4%34.5%Feb 202613.2%Jul 20262nd
Google Maps Platform18.8% → 10.1%18.8%Oct 20255.9%Jul 20263rd
App Radar0.93% → 0.9%1.2%Dec 20250.43%Jul 20264th
HERE Technologies0.41% → 0.49%0.54%Jun 20260.23%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide increased from 51.6% to 61.1%.
  • Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among geolocation APIs worldwide decreased from 28.3% to 27.4%.
  • Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide decreased from 18.8% to 10.1%.
  • Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide peaked at 80.3% in July 2026 and was lowest at 48.3% in January 2026.
  • Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among geolocation APIs worldwide peaked at 34.5% in February 2026 and was lowest at 13.2% in July 2026.
  • Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide peaked at 18.8% in October 2025 and was lowest at 5.9% in July 2026.
  • Across the 11 months ending August 2026, App Radar and HERE Technologies held steady: their estimated Share of Search among geolocation APIs worldwide each moved less than 0.5 percentage points.

How did search popularity change for geolocation APIs worldwide in August 2026?

  1. In August 2026, Mapbox gained estimated Share of Search among geolocation APIs worldwide, from 13.2% to 27.4%.

  2. In August 2026, Google Maps Platform gained estimated Share of Search among geolocation APIs worldwide, from 5.9% to 10.1%.

  3. In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 80.3% to 61.1%.

  4. Estimated monthly branded searches for App Radar worldwide fell 18.4% over 11 measured months, from 5.4K to 4.4K in August 2026.

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