Brandwave

How popular isFestool in search?

In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 5.1% estimated Share of Search among biscuit joiner brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee38.3%
  2. Makita21%
  3. DeWalt14.1%
  4. Ryobi13.8%
  5. Freud7.7%
  6. Festool5.1%
  7. Bosch0.01%
  8. Domino<0.01%
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Where does Festool compete?

Festool is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Biscuit joiner brands6th of 85.1%Shown below
Orbital sander brands5th of 75.4%Show ranking
Power tool brands5th of 65.5%Show ranking
Circular saw brands4th of 56.3%Show ranking
Drywall sander brands4th of 56.5%Show ranking
Panel saw brands4th of 56.5%Show ranking
Chain mortiser brands4th of 46.6%Show ranking
Compound miter saw brands4th of 57%Show ranking
Countersink bit brands3rd of 48.7%Show ranking
Sander brands4th of 59%Show ranking
Hand sander brands4th of 610.3%Show ranking
Hand planer brands4th of 511.4%Show ranking
Industrial vacuums3rd of 612%Show ranking
Router circle jig brands3rd of 414.7%Show ranking
Router table brands4th of 815.1%Show ranking
Reciprocating saw brands3rd of 616%Show ranking
Belt sander brands3rd of 616.7%Show ranking
Drywall gun brands2nd of 320.2%Show ranking
Bench saw brands3rd of 520.8%Show ranking
Sanding sponge brands2nd of 425.6%Show ranking
Dust collector brands2nd of 525.7%Show ranking
Floor sander brands2nd of 325.8%Show ranking
Sanding block brands2nd of 325.8%Show ranking
Sandpaper brands2nd of 325.8%Show ranking
Sanding discs brands1st of 480.3%Show ranking

Which biscuit joiner brands compete with Festool?

Festool against biscuit joiner brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Ryobi, Freud, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltRyobiFreudFestoolBoschDomino
Oct 202539.2%24.6%11.8%11.2%7.9%5.3%<0.01%<0.01%
Nov 202536.3%23.2%13.3%14.9%7.3%4.9%<0.01%<0.01%
Dec 202539.9%21.1%14.7%13.4%6.6%4.4%<0.01%<0.01%
Jan 202637.6%20.2%13.8%14.1%9.2%5.1%<0.01%<0.01%
Feb 202639.4%20.7%14.5%12.1%7.9%5.3%0.01%<0.01%
Mar 202635.2%22.3%12.9%15.1%8.7%5.8%<0.01%<0.01%
Apr 202636.9%19.8%13.6%15.8%9.1%5%<0.01%<0.01%
May 202636.4%19.7%13.4%16.7%8.9%4.9%<0.01%<0.01%
Jun 202636.7%19.9%13.5%17.5%7.4%4.9%<0.01%<0.01%
Jul 202641.5%18.4%12.5%16.2%6.8%4.6%<0.01%<0.01%
Aug 202638.8%21.1%14.3%15.2%6.4%4.3%<0.01%<0.01%
Sep 202638.3%21%14.1%13.8%7.7%5.1%0.01%<0.01%

  1. 1.Milwaukee

    38.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Makita

    21%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.1 points.

  3. 3.DeWalt

    14.1%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Ryobi

    13.8%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -1.4 points.

  5. 5.Freud

    7.7%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  6. 6.Festool

    5.1%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  7. 7.Bosch

    0.01%

    Held 7th. 590 estimated branded searches, +51.3% vs prior month. Share 0 points.

  8. 8.Domino

    <0.01%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Festool and its closest rivals

Every comparison with Festool

How has branded search demand for Festool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among biscuit joiner brands worldwide peaked at 5.8% in March 2026 and was lowest at 4.3% in August 2026.

How did search popularity change for biscuit joiner brands worldwide in September 2026?

  1. In September 2026, Freud gained estimated Share of Search among biscuit joiner brands worldwide, from 6.4% to 7.7%.

  2. In September 2026, Festool gained estimated Share of Search among biscuit joiner brands worldwide, from 4.3% to 5.1%.

  3. In September 2026, Ryobi lost estimated Share of Search among biscuit joiner brands worldwide, from 15.2% to 13.8%.

  4. In September 2026, Milwaukee lost estimated Share of Search among biscuit joiner brands worldwide, from 38.8% to 38.3%.

  5. In September 2026, DeWalt rose from 4th to 3rd among biscuit joiner brands worldwide.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How is Festool measured?

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festool

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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