Brandwave

How popular isMicrosoft Dynamics 365 Business Central?

In September 2026, people searched for Microsoft Dynamics 365 Business Central by name about 93,400 times worldwide, an 18.3% decrease from the previous year. These searches made up 5.2% of all global manufacturing ERP searches, placing Microsoft Dynamics 365 Business Central fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about manufacturing ERP, Microsoft Dynamics 365 Business Central appeared in three of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Microsoft Dynamics 365 Business Central is the fifth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. OdooShare of searches 55.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 7th
  2. NetSuiteShare of searches 20.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. InforShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SAP S/4HANAShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Microsoft Dynamics 365 Business CentralShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top manufacturing ERP in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 Business Central was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Dynamics 365 Business Central is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epicor1st
  2. SAP S/4HANA2nd
  3. Acumatica3rd
  4. Infor4th
  5. NetSuite5th
  6. Microsoft Dynamics 365 Business Central6th
  7. Odoo7th
  8. Rootstock–
  9. IQMS–
  10. Plex Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about manufacturing ERP

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which manufacturing ERP compete with Microsoft Dynamics 365 Business Central?

Microsoft Dynamics 365 Business Central against manufacturing ERP worldwide, by month

Share of searches by month for Odoo, NetSuite, Infor, SAP S/4HANA, Microsoft Dynamics 365 Business Central. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteInforSAP S/4HANAMicrosoft Dynamics 365 Business CentralEpicorAcumaticaRootstockIQMSPlex Systems
Oct 202557.3%21.1%6.3%5.5%5.4%1.9%1.3%0.7%0.31%0.12%
Nov 202561.4%18.5%5.5%5.7%4.7%1.7%1.4%0.74%0.33%0.13%
Dec 202562.8%18.9%5.7%4.7%3.9%1.7%1.1%0.62%0.34%0.13%
Jan 202660.4%18.2%6.7%5.6%5%1.6%1.3%0.73%0.27%0.13%
Feb 202661.1%18.4%5.5%5.9%5%1.7%1.4%0.61%0.27%0.12%
Mar 202660%18.1%6.6%5.8%5.2%2%1.3%0.6%0.22%0.15%
Apr 202660.7%18.3%6.7%5.6%4.6%1.6%1.3%0.6%0.27%0.16%
May 202656.7%20.9%6.2%6.4%4.9%2.3%1.5%0.69%0.31%0.15%
Jun 202656.3%20.7%6.2%6.3%5.4%2.3%1.5%0.68%0.3%0.16%
Jul 202656.8%20.9%6.2%6.4%5.1%1.9%1.5%0.69%0.31%0.15%
Aug 202656.9%20.9%7.7%5.2%4.7%1.9%1.5%0.69%0.31%0.14%
Sep 202655.9%20.6%7.5%6.3%5.2%1.8%1.5%0.68%0.3%0.15%

  1. 1.Odoo

    55.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.NetSuite

    20.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Infor

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.SAP S/4HANA

    6.3%

    Held 4th. 113K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Microsoft Dynamics 365 Business Central

    5.2%

    Held 5th. 93.4K estimated branded searches, +13.3% vs prior month. Share +0.5 points.

  6. 6.Epicor

    1.8%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Acumatica

    1.5%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Rootstock

    0.68%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.IQMS

    0.3%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Plex Systems

    0.15%

    Held 10th. 2.7K estimated branded searches, +6.4% vs prior month. Share 0 points.

Compare popularity between Microsoft Dynamics 365 Business Central and its closest rivals

Every comparison with Microsoft Dynamics 365 Business Central

11 comparisons

How has branded search demand for Microsoft Dynamics 365 Business Central changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Dynamics 365 Business Central worldwide fell from 114K to 93.4K.
  • Across the 12 months ending September 2026, Microsoft Dynamics 365 Business Central’s share of searches among manufacturing ERP worldwide peaked at 5.4% in June 2026 and was lowest at 3.9% in December 2025.

How did search popularity change for manufacturing ERP worldwide in September 2026?

6 changes

  1. In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%.

  2. In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%.

  3. In September 2026, Odoo lost share of searches among manufacturing ERP worldwide, from 56.9% to 55.9%.

  4. Estimated monthly branded searches for Epicor worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Rootstock worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for NetSuite worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Microsoft Dynamics 365 Business Central’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microsoft Dynamics 365 Business Central’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • business central
  • dynamics 365 business central
  • microsoft dynamics 365 business central

How the Brand Demand Index is measured

Who owns Microsoft Dynamics 365 Business Central?

Microsoft Dynamics 365 Business Central is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Dynamics 365 Business Central? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Dynamics 365 Business Central compete?

Microsoft Dynamics 365 Business Central is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Manufacturing ERP5th of 105.2%Shown above
Business ERP platforms3rd of 65.3%Show ranking
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