Brandwave

Microsoft Dynamics 365 Business Central vs Epicor:Which is more popular?

In September 2026, Microsoft Dynamics 365 Business Central had more branded searches than Epicor among manufacturing ERP worldwide. Microsoft Dynamics 365 Business Central had about 93,400 branded searches, while Epicor had 33,100. Microsoft Dynamics 365 Business Central made up 5.2% of all manufacturing ERP searches we track, and Epicor accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about manufacturing ERP, Epicor appeared in all five answers and Microsoft Dynamics 365 Business Central in three. Epicor was mentioned before Microsoft Dynamics 365 Business Central in every answer.

Among manufacturing ERP worldwide in September 2026

Who do people search for more?

Microsoft Dynamics 365 Business Central, about 3 searches for every 1 for Epicor

Microsoft Dynamics 365 Business Central 93.4K searchesEpicor 33.1K searches

Who does AI mention more?

Epicor, mentioned in every answer we collected

Epicor in 5 of 5Microsoft Dynamics 365 Business Central in 3 of 5

Who does AI recommend more?

Epicor, named ahead of Microsoft Dynamics 365 Business Central in every answer

Epicor first in 5Microsoft Dynamics 365 Business Central never first

Follow Microsoft Dynamics 365 Business Central vs Epicor and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top manufacturing ERP in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epicor appeared in all five answers. Microsoft Dynamics 365 Business Central was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Epicor was listed before Microsoft Dynamics 365 Business Central in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epicor1st
  2. SAP S/4HANA2nd
  3. Acumatica3rd
  4. Infor4th
  5. NetSuite5th
  6. Microsoft Dynamics 365 Business Central6th
  7. Odoo7th
  8. Rootstock–
  9. IQMS–
  10. Plex Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about manufacturing ERP

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Microsoft Dynamics 365 Business Central or Epicor more popular in search?

This chart shows how often people search Google for Microsoft Dynamics 365 Business Central and Epicor by name. Each line represents a brand's share of searches for all ten manufacturing ERP we track, month by month, from English-language searches worldwide.

Microsoft Dynamics 365 Business Central and Epicor among manufacturing ERP worldwide, by month

Share of searches by month for Microsoft Dynamics 365 Business Central, Epicor. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteInforSAP S/4HANAMicrosoft Dynamics 365 Business CentralEpicorAcumaticaRootstockIQMSPlex Systems
Oct 202557.3%21.1%6.3%5.5%5.4%1.9%1.3%0.7%0.31%0.12%
Nov 202561.4%18.5%5.5%5.7%4.7%1.7%1.4%0.74%0.33%0.13%
Dec 202562.8%18.9%5.7%4.7%3.9%1.7%1.1%0.62%0.34%0.13%
Jan 202660.4%18.2%6.7%5.6%5%1.6%1.3%0.73%0.27%0.13%
Feb 202661.1%18.4%5.5%5.9%5%1.7%1.4%0.61%0.27%0.12%
Mar 202660%18.1%6.6%5.8%5.2%2%1.3%0.6%0.22%0.15%
Apr 202660.7%18.3%6.7%5.6%4.6%1.6%1.3%0.6%0.27%0.16%
May 202656.7%20.9%6.2%6.4%4.9%2.3%1.5%0.69%0.31%0.15%
Jun 202656.3%20.7%6.2%6.3%5.4%2.3%1.5%0.68%0.3%0.16%
Jul 202656.8%20.9%6.2%6.4%5.1%1.9%1.5%0.69%0.31%0.15%
Aug 202656.9%20.9%7.7%5.2%4.7%1.9%1.5%0.69%0.31%0.14%
Sep 202655.9%20.6%7.5%6.3%5.2%1.8%1.5%0.68%0.3%0.15%

How has the Microsoft Dynamics 365 Business Central and Epicor comparison changed over the last 12 months?

3 findings

How did search popularity change for manufacturing ERP worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%.

  2. Estimated monthly branded searches for Epicor worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Microsoft Dynamics 365 Business Central’s and Epicor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365 Business Central

3 branded search terms

  • business central
  • dynamics 365 business central
  • microsoft dynamics 365 business central

Epicor

1 branded search term

  • epicor

How the Brand Demand Index is measured

Other head-to-heads among manufacturing ERP

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free