Brandwave

How popular isOdoo?

In September 2026, people searched for Odoo by name about 1.1 million times worldwide, a 17.4% decrease from the previous year. These searches made up 55.9% of all global manufacturing ERP searches, placing Odoo first out of ten brands. When we asked both ChatGPT and Google AI Overviews about manufacturing ERP, Odoo appeared in all answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Odoo is the most searched of 10 competitors and the seventh most recommended in AI answers.

  1. OdooShare of searches 55.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 7th
  2. NetSuiteShare of searches 20.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. InforShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SAP S/4HANAShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Microsoft Dynamics 365 Business CentralShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top manufacturing ERP in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Odoo appeared in all five answers. Odoo is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epicor1st
  2. SAP S/4HANA2nd
  3. Acumatica3rd
  4. Infor4th
  5. NetSuite5th
  6. Microsoft Dynamics 365 Business Central6th
  7. Odoo7th
  8. Rootstock–
  9. IQMS–
  10. Plex Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about manufacturing ERP

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which manufacturing ERP compete with Odoo?

Odoo against manufacturing ERP worldwide, by month

Share of searches by month for Odoo, NetSuite, Infor, SAP S/4HANA, Microsoft Dynamics 365 Business Central. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteInforSAP S/4HANAMicrosoft Dynamics 365 Business CentralEpicorAcumaticaRootstockIQMSPlex Systems
Oct 202557.3%21.1%6.3%5.5%5.4%1.9%1.3%0.7%0.31%0.12%
Nov 202561.4%18.5%5.5%5.7%4.7%1.7%1.4%0.74%0.33%0.13%
Dec 202562.8%18.9%5.7%4.7%3.9%1.7%1.1%0.62%0.34%0.13%
Jan 202660.4%18.2%6.7%5.6%5%1.6%1.3%0.73%0.27%0.13%
Feb 202661.1%18.4%5.5%5.9%5%1.7%1.4%0.61%0.27%0.12%
Mar 202660%18.1%6.6%5.8%5.2%2%1.3%0.6%0.22%0.15%
Apr 202660.7%18.3%6.7%5.6%4.6%1.6%1.3%0.6%0.27%0.16%
May 202656.7%20.9%6.2%6.4%4.9%2.3%1.5%0.69%0.31%0.15%
Jun 202656.3%20.7%6.2%6.3%5.4%2.3%1.5%0.68%0.3%0.16%
Jul 202656.8%20.9%6.2%6.4%5.1%1.9%1.5%0.69%0.31%0.15%
Aug 202656.9%20.9%7.7%5.2%4.7%1.9%1.5%0.69%0.31%0.14%
Sep 202655.9%20.6%7.5%6.3%5.2%1.8%1.5%0.68%0.3%0.15%

  1. 1.Odoo

    55.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.NetSuite

    20.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Infor

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.SAP S/4HANA

    6.3%

    Held 4th. 113K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Microsoft Dynamics 365 Business Central

    5.2%

    Held 5th. 93.4K estimated branded searches, +13.3% vs prior month. Share +0.5 points.

  6. 6.Epicor

    1.8%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Acumatica

    1.5%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Rootstock

    0.68%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.IQMS

    0.3%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Plex Systems

    0.15%

    Held 10th. 2.7K estimated branded searches, +6.4% vs prior month. Share 0 points.

Compare popularity between Odoo and its closest rivals

Every comparison with Odoo

13 comparisons

How has branded search demand for Odoo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Odoo worldwide fell from 1.4M to 1.1M.
  • Across the 12 months ending September 2026, Odoo’s share of searches among manufacturing ERP worldwide decreased from 57.3% to 55.9%.
  • Across the 12 months ending September 2026, Odoo’s share of searches among manufacturing ERP worldwide peaked at 62.8% in December 2025 and was lowest at 55.9% in September 2026.

How did search popularity change for manufacturing ERP worldwide in September 2026?

6 changes

  1. In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%.

  2. In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%.

  3. In September 2026, Odoo lost share of searches among manufacturing ERP worldwide, from 56.9% to 55.9%.

  4. Estimated monthly branded searches for Epicor worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Rootstock worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for NetSuite worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Odoo’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Odoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • erp odoo
  • odoo
  • odoo app
  • odoo erp
  • odoo platform
  • odoo software

Do you work for Odoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Odoo compete?

Odoo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Manufacturing ERP1st of 1055.9%Shown above
Business ERP platforms1st of 664.3%Show ranking
ERP software8th of 81.1%Show ranking
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