Brandwave

Odoo vs SAP S/4HANA:Which is more popular?

In September 2026, Odoo had more branded searches than SAP S/4HANA among manufacturing ERP worldwide. Odoo had about 1 million branded searches, while SAP S/4HANA had 113,000. Odoo made up 55.9% of all manufacturing ERP searches we track, and SAP S/4HANA accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about manufacturing ERP, Odoo appeared in all five answers and SAP S/4HANA in four. SAP S/4HANA was mentioned before Odoo in three out of five answers.

Among manufacturing ERP worldwide in September 2026

Who do people search for more?

Odoo, about 9 searches for every 1 for SAP S/4HANA

Odoo 1M searchesSAP S/4HANA 113K searches

Who does AI mention more?

Odoo, mentioned in every answer we collected

Odoo in 5 of 5SAP S/4HANA in 4 of 5

Who does AI recommend more?

SAP S/4HANA, named ahead of Odoo in 3 of 5 answers

SAP S/4HANA first in 3Odoo first in 2

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Top manufacturing ERP in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Odoo appeared in all five answers. SAP S/4HANA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SAP S/4HANA was listed before Odoo in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epicor1st
  2. SAP S/4HANA2nd
  3. Acumatica3rd
  4. Infor4th
  5. NetSuite5th
  6. Microsoft Dynamics 365 Business Central6th
  7. Odoo7th
  8. Rootstock–
  9. IQMS–
  10. Plex Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about manufacturing ERP

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Odoo or SAP S/4HANA more popular in search?

This chart shows how often people search Google for Odoo and SAP S/4HANA by name. Each line represents a brand's share of searches for all ten manufacturing ERP we track, month by month, from English-language searches worldwide.

Odoo and SAP S/4HANA among manufacturing ERP worldwide, by month

Share of searches by month for Odoo, SAP S/4HANA. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteInforSAP S/4HANAMicrosoft Dynamics 365 Business CentralEpicorAcumaticaRootstockIQMSPlex Systems
Oct 202557.3%21.1%6.3%5.5%5.4%1.9%1.3%0.7%0.31%0.12%
Nov 202561.4%18.5%5.5%5.7%4.7%1.7%1.4%0.74%0.33%0.13%
Dec 202562.8%18.9%5.7%4.7%3.9%1.7%1.1%0.62%0.34%0.13%
Jan 202660.4%18.2%6.7%5.6%5%1.6%1.3%0.73%0.27%0.13%
Feb 202661.1%18.4%5.5%5.9%5%1.7%1.4%0.61%0.27%0.12%
Mar 202660%18.1%6.6%5.8%5.2%2%1.3%0.6%0.22%0.15%
Apr 202660.7%18.3%6.7%5.6%4.6%1.6%1.3%0.6%0.27%0.16%
May 202656.7%20.9%6.2%6.4%4.9%2.3%1.5%0.69%0.31%0.15%
Jun 202656.3%20.7%6.2%6.3%5.4%2.3%1.5%0.68%0.3%0.16%
Jul 202656.8%20.9%6.2%6.4%5.1%1.9%1.5%0.69%0.31%0.15%
Aug 202656.9%20.9%7.7%5.2%4.7%1.9%1.5%0.69%0.31%0.14%
Sep 202655.9%20.6%7.5%6.3%5.2%1.8%1.5%0.68%0.3%0.15%

How has the Odoo and SAP S/4HANA comparison changed over the last 12 months?

3 findings
  • Odoo was ahead of SAP S/4HANA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Odoo’s share of searches among manufacturing ERP worldwide moved from 57.3% to 55.9%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 118K to 113K.

How did search popularity change for manufacturing ERP worldwide in September 2026?

2 changes

  1. In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%.

  2. In September 2026, Odoo lost share of searches among manufacturing ERP worldwide, from 56.9% to 55.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Odoo’s and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Odoo

1 branded search term

  • odoo

SAP S/4HANA

2 branded search terms

  • s 4hana
  • sap s4hana

How the Brand Demand Index is measured

Other head-to-heads among manufacturing ERP

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