Brandwave

How popular isSAP S/4HANA?

In September 2026, people searched for SAP S/4HANA by name about 113,000 times worldwide, about the same as the previous year. These searches made up 6.3% of all global manufacturing ERP searches, placing SAP S/4HANA fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about manufacturing ERP, SAP S/4HANA appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

SAP S/4HANA is the fourth most searched of 10 competitors and the second most recommended in AI answers.

  1. OdooShare of searches 55.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 7th
  2. NetSuiteShare of searches 20.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. InforShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SAP S/4HANAShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Microsoft Dynamics 365 Business CentralShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+5 more

SAP S/4HANA website (opens in a new tab)

Follow SAP S/4HANA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top manufacturing ERP in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SAP S/4HANA is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epicor1st
  2. SAP S/4HANA2nd
  3. Acumatica3rd
  4. Infor4th
  5. NetSuite5th
  6. Microsoft Dynamics 365 Business Central6th
  7. Odoo7th
  8. Rootstock–
  9. IQMS–
  10. Plex Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about manufacturing ERP

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which manufacturing ERP compete with SAP S/4HANA?

SAP S/4HANA against manufacturing ERP worldwide, by month

Share of searches by month for Odoo, NetSuite, Infor, SAP S/4HANA, Microsoft Dynamics 365 Business Central. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteInforSAP S/4HANAMicrosoft Dynamics 365 Business CentralEpicorAcumaticaRootstockIQMSPlex Systems
Oct 202557.3%21.1%6.3%5.5%5.4%1.9%1.3%0.7%0.31%0.12%
Nov 202561.4%18.5%5.5%5.7%4.7%1.7%1.4%0.74%0.33%0.13%
Dec 202562.8%18.9%5.7%4.7%3.9%1.7%1.1%0.62%0.34%0.13%
Jan 202660.4%18.2%6.7%5.6%5%1.6%1.3%0.73%0.27%0.13%
Feb 202661.1%18.4%5.5%5.9%5%1.7%1.4%0.61%0.27%0.12%
Mar 202660%18.1%6.6%5.8%5.2%2%1.3%0.6%0.22%0.15%
Apr 202660.7%18.3%6.7%5.6%4.6%1.6%1.3%0.6%0.27%0.16%
May 202656.7%20.9%6.2%6.4%4.9%2.3%1.5%0.69%0.31%0.15%
Jun 202656.3%20.7%6.2%6.3%5.4%2.3%1.5%0.68%0.3%0.16%
Jul 202656.8%20.9%6.2%6.4%5.1%1.9%1.5%0.69%0.31%0.15%
Aug 202656.9%20.9%7.7%5.2%4.7%1.9%1.5%0.69%0.31%0.14%
Sep 202655.9%20.6%7.5%6.3%5.2%1.8%1.5%0.68%0.3%0.15%

  1. 1.Odoo

    55.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.NetSuite

    20.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Infor

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.SAP S/4HANA

    6.3%

    Held 4th. 113K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Microsoft Dynamics 365 Business Central

    5.2%

    Held 5th. 93.4K estimated branded searches, +13.3% vs prior month. Share +0.5 points.

  6. 6.Epicor

    1.8%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Acumatica

    1.5%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Rootstock

    0.68%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.IQMS

    0.3%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Plex Systems

    0.15%

    Held 10th. 2.7K estimated branded searches, +6.4% vs prior month. Share 0 points.

Compare popularity between SAP S/4HANA and its closest rivals

Every comparison with SAP S/4HANA

16 comparisons

How has branded search demand for SAP S/4HANA changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SAP S/4HANA worldwide held steady, from 118K to 113K.
  • Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide increased from 5.5% to 6.3%.
  • Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide peaked at 6.4% in July 2026 and was lowest at 4.7% in December 2025.

How did search popularity change for manufacturing ERP worldwide in September 2026?

6 changes

  1. In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%.

  2. In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%.

  3. In September 2026, Odoo lost share of searches among manufacturing ERP worldwide, from 56.9% to 55.9%.

  4. Estimated monthly branded searches for Epicor worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Rootstock worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for NetSuite worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are SAP S/4HANA’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SAP S/4HANA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • s 4hana
  • sap s4hana

Do you work for SAP S/4HANA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SAP S/4HANA compete?

SAP S/4HANA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Manufacturing ERP4th of 106.3%Shown above
Oil and gas software3rd of 821.9%Show ranking
Creator with pink hair and a pink jacket

Is SAP S/4HANA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free