Brandwave

Rootstock vs SAP S/4HANA:Which is more popular?

In September 2026, SAP S/4HANA had more branded searches than Rootstock among manufacturing ERP worldwide. SAP S/4HANA had about 113,000 branded searches, while Rootstock had 12,100. SAP S/4HANA made up 6.3% of all manufacturing ERP searches we track, and Rootstock accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about manufacturing ERP, SAP S/4HANA appeared in four of the five answers and Rootstock in none.

Among manufacturing ERP worldwide in September 2026

Who do people search for more?

SAP S/4HANA, about 9 searches for every 1 for Rootstock

SAP S/4HANA 113K searchesRootstock 12.1K searches

Who does AI mention more?

SAP S/4HANA, mentioned in 4 of 5 answers, Rootstock in 0

SAP S/4HANA in 4 of 5Rootstock in 0 of 5

Who does AI recommend more?

SAP S/4HANA, the only one of the two named

SAP S/4HANA first in 4Rootstock never named

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Top manufacturing ERP in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rootstock did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epicor1st
  2. SAP S/4HANA2nd
  3. Acumatica3rd
  4. Infor4th
  5. NetSuite5th
  6. Microsoft Dynamics 365 Business Central6th
  7. Odoo7th
  8. Rootstock–
  9. IQMS–
  10. Plex Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about manufacturing ERP

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rootstock or SAP S/4HANA more popular in search?

This chart shows how often people search Google for Rootstock and SAP S/4HANA by name. Each line represents a brand's share of searches for all ten manufacturing ERP we track, month by month, from English-language searches worldwide.

Rootstock and SAP S/4HANA among manufacturing ERP worldwide, by month

Share of searches by month for SAP S/4HANA, Rootstock. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteInforSAP S/4HANAMicrosoft Dynamics 365 Business CentralEpicorAcumaticaRootstockIQMSPlex Systems
Oct 202557.3%21.1%6.3%5.5%5.4%1.9%1.3%0.7%0.31%0.12%
Nov 202561.4%18.5%5.5%5.7%4.7%1.7%1.4%0.74%0.33%0.13%
Dec 202562.8%18.9%5.7%4.7%3.9%1.7%1.1%0.62%0.34%0.13%
Jan 202660.4%18.2%6.7%5.6%5%1.6%1.3%0.73%0.27%0.13%
Feb 202661.1%18.4%5.5%5.9%5%1.7%1.4%0.61%0.27%0.12%
Mar 202660%18.1%6.6%5.8%5.2%2%1.3%0.6%0.22%0.15%
Apr 202660.7%18.3%6.7%5.6%4.6%1.6%1.3%0.6%0.27%0.16%
May 202656.7%20.9%6.2%6.4%4.9%2.3%1.5%0.69%0.31%0.15%
Jun 202656.3%20.7%6.2%6.3%5.4%2.3%1.5%0.68%0.3%0.16%
Jul 202656.8%20.9%6.2%6.4%5.1%1.9%1.5%0.69%0.31%0.15%
Aug 202656.9%20.9%7.7%5.2%4.7%1.9%1.5%0.69%0.31%0.14%
Sep 202655.9%20.6%7.5%6.3%5.2%1.8%1.5%0.68%0.3%0.15%

How has the Rootstock and SAP S/4HANA comparison changed over the last 12 months?

3 findings
  • SAP S/4HANA was ahead of Rootstock in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rootstock’s share of searches among manufacturing ERP worldwide moved from 0.7% to 0.68%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 118K to 113K.

How did search popularity change for manufacturing ERP worldwide in September 2026?

2 changes

  1. In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%.

  2. Estimated monthly branded searches for Rootstock worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rootstock’s and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rootstock

1 branded search term

  • rootstock

SAP S/4HANA

2 branded search terms

  • s 4hana
  • sap s4hana

How the Brand Demand Index is measured

Other head-to-heads among manufacturing ERP

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