Microsoft Dynamics 365 Business Central vs SAP S/4HANA:Which is more popular?
In September 2026, SAP S/4HANA had more branded searches than Microsoft Dynamics 365 Business Central among manufacturing ERP worldwide. SAP S/4HANA had about 113,000 branded searches, while Microsoft Dynamics 365 Business Central had 93,400. SAP S/4HANA made up 6.3% of all manufacturing ERP searches we track, and Microsoft Dynamics 365 Business Central accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about manufacturing ERP, SAP S/4HANA appeared in four of the five answers and Microsoft Dynamics 365 Business Central in three. SAP S/4HANA was mentioned before Microsoft Dynamics 365 Business Central in three out of five answers.
Who do people search for more?
SAP S/4HANA, about 21% more searches than Microsoft Dynamics 365 Business Central
Who does AI mention more?
SAP S/4HANA, mentioned in 4 of 5 answers, Microsoft Dynamics 365 Business Central in 3
Who does AI recommend more?
SAP S/4HANA, named ahead of Microsoft Dynamics 365 Business Central in 3 of 5 answers
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Top manufacturing ERP in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Dynamics 365 Business Central was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SAP S/4HANA was listed before Microsoft Dynamics 365 Business Central in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about manufacturing ERP
5 answers
Asked ChatGPT
“Which manufacturing ERP should I use?”
Asked ChatGPT
“What are the best manufacturing ERPs?”
Asked ChatGPT
“What's the best manufacturing ERP for a factory?”
Searched Google, AI Overview
“manufacturing erp”
Searched Google, AI Overview
“erp for manufacturers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Microsoft Dynamics 365 Business Central or SAP S/4HANA more popular in search?
This chart shows how often people search Google for Microsoft Dynamics 365 Business Central and SAP S/4HANA by name. Each line represents a brand's share of searches for all ten manufacturing ERP we track, month by month, from English-language searches worldwide.
Share of searches by month for SAP S/4HANA, Microsoft Dynamics 365 Business Central. The figures are in the table below the chart.
View monthly share of searches table
| Month | Odoo | NetSuite | Infor | SAP S/4HANA | Microsoft Dynamics 365 Business Central | Epicor | Acumatica | Rootstock | IQMS | Plex Systems |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 21.1% | 6.3% | 5.5% | 5.4% | 1.9% | 1.3% | 0.7% | 0.31% | 0.12% |
| Nov 2025 | 61.4% | 18.5% | 5.5% | 5.7% | 4.7% | 1.7% | 1.4% | 0.74% | 0.33% | 0.13% |
| Dec 2025 | 62.8% | 18.9% | 5.7% | 4.7% | 3.9% | 1.7% | 1.1% | 0.62% | 0.34% | 0.13% |
| Jan 2026 | 60.4% | 18.2% | 6.7% | 5.6% | 5% | 1.6% | 1.3% | 0.73% | 0.27% | 0.13% |
| Feb 2026 | 61.1% | 18.4% | 5.5% | 5.9% | 5% | 1.7% | 1.4% | 0.61% | 0.27% | 0.12% |
| Mar 2026 | 60% | 18.1% | 6.6% | 5.8% | 5.2% | 2% | 1.3% | 0.6% | 0.22% | 0.15% |
| Apr 2026 | 60.7% | 18.3% | 6.7% | 5.6% | 4.6% | 1.6% | 1.3% | 0.6% | 0.27% | 0.16% |
| May 2026 | 56.7% | 20.9% | 6.2% | 6.4% | 4.9% | 2.3% | 1.5% | 0.69% | 0.31% | 0.15% |
| Jun 2026 | 56.3% | 20.7% | 6.2% | 6.3% | 5.4% | 2.3% | 1.5% | 0.68% | 0.3% | 0.16% |
| Jul 2026 | 56.8% | 20.9% | 6.2% | 6.4% | 5.1% | 1.9% | 1.5% | 0.69% | 0.31% | 0.15% |
| Aug 2026 | 56.9% | 20.9% | 7.7% | 5.2% | 4.7% | 1.9% | 1.5% | 0.69% | 0.31% | 0.14% |
| Sep 2026 | 55.9% | 20.6% | 7.5% | 6.3% | 5.2% | 1.8% | 1.5% | 0.68% | 0.3% | 0.15% |
How has the Microsoft Dynamics 365 Business Central and SAP S/4HANA comparison changed over the last 12 months?
3 findings
- SAP S/4HANA was ahead of Microsoft Dynamics 365 Business Central in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Dynamics 365 Business Central’s share of searches among manufacturing ERP worldwide moved from 5.4% to 5.2%, and its estimated monthly branded searches moved from 114K to 93.4K.
- Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 118K to 113K.
How did search popularity change for manufacturing ERP worldwide in September 2026?
2 changes
In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%.
In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Microsoft Dynamics 365 Business Central’s and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Dynamics 365 Business Central
3 branded search terms
- business central
- dynamics 365 business central
- microsoft dynamics 365 business central
SAP S/4HANA
2 branded search terms
- s 4hana
- sap s4hana
Other head-to-heads among manufacturing ERP
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