Brandwave

How popular isSAP S/4HANA?

In September 2026, people searched for SAP S/4HANA by name about 113,000 times worldwide, about the same as the previous year. These searches made up 21.9% of all global oil and gas software searches, placing SAP S/4HANA third out of eight brands. When we asked both ChatGPT and Google AI Overviews about oil and gas software, SAP S/4HANA appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

SAP S/4HANA is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Baker HughesShare of searches 39.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HalliburtonShare of searches 32.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SAP S/4HANAShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. EnverusShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. IFS CloudShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top oil and gas software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SAP S/4HANA is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quorum1st
  2. IFS Cloud2nd
  3. Peloton WellView2nd
  4. SLB2nd
  5. Enverus5th
  6. SAP S/4HANA6th
  7. Baker Hughes–
  8. Halliburton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quorum3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP S/4HANA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IFS Cloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton WellView2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SLB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enverus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baker Hughes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halliburton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oil and gas software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which oil and gas software compete with SAP S/4HANA?

SAP S/4HANA against oil and gas software worldwide, by month

Share of searches by month for Baker Hughes, Halliburton, SAP S/4HANA, Enverus. The figures are in the table below the chart.

View monthly share of searches table
MonthBaker HughesHalliburtonSAP S/4HANAEnverusIFS CloudQuorumPeloton WellViewSLB
Oct 202538.7%31.7%22.6%4.3%1.3%1%0.33%0.04%
Nov 202532.5%39.6%22.2%3.6%1.1%0.71%0.32%0.03%
Dec 202539.3%32.1%21.9%4.3%1%0.86%0.37%0.04%
Jan 202630.9%46.3%17.3%3.4%1%0.68%0.26%0.04%
Feb 202631.8%38.7%22.7%4.3%1.3%0.85%0.33%0.05%
Mar 202636.2%36.2%21.2%4%1.2%0.97%0.3%0.04%
Apr 202636.6%36.6%20.5%4%1.2%0.8%0.29%0.04%
May 202634.5%34.5%23.6%4.6%1.4%0.92%0.35%0.04%
Jun 202639.2%32.2%22%4.3%1.3%0.7%0.35%0.04%
Jul 202636.8%36.8%20.6%3.3%1.2%0.81%0.35%0.03%
Aug 202636.2%36.2%20.2%4.9%1.2%0.96%0.39%0.05%
Sep 202639.1%32.1%21.9%4.3%1.3%0.86%0.39%0.06%

  1. 1.Baker Hughes

    39.1%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +2.9 points.

  2. 2.Halliburton

    32.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.SAP S/4HANA

    21.9%

    Held 3rd. 113K estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  4. 4.Enverus

    4.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.IFS Cloud

    1.3%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Quorum

    0.86%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Peloton WellView

    0.39%

    Held 7th. 2K estimated branded searches, +13.5% vs prior month. Share 0 points.

  8. 8.SLB

    0.06%

    Held 8th. 320 estimated branded searches, +52.4% vs prior month. Share 0 points.

Compare popularity between SAP S/4HANA and its closest rivals

Every comparison with SAP S/4HANA

16 comparisons

How has branded search demand for SAP S/4HANA changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SAP S/4HANA worldwide held steady, from 118K to 113K.
  • Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among oil and gas software worldwide decreased from 22.6% to 21.9%.
  • Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among oil and gas software worldwide peaked at 23.6% in May 2026 and was lowest at 17.3% in January 2026.

How did search popularity change for oil and gas software worldwide in September 2026?

6 changes

  1. In September 2026, Baker Hughes gained share of searches among oil and gas software worldwide, from 36.2% to 39.1%.

  2. In September 2026, SAP S/4HANA gained share of searches among oil and gas software worldwide, from 20.2% to 21.9%.

  3. In September 2026, Halliburton lost share of searches among oil and gas software worldwide, from 36.2% to 32.1%.

  4. In September 2026, Enverus lost share of searches among oil and gas software worldwide, from 4.9% to 4.3%.

  5. Estimated monthly branded searches for SLB worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  6. Estimated monthly branded searches for Peloton WellView worldwide rose 19.5% over 12 measured months, from 1.7K to 2K in September 2026.

How are SAP S/4HANA’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SAP S/4HANA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • s 4hana
  • sap s4hana

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How the Brand Demand Index is measured

Where does SAP S/4HANA compete?

SAP S/4HANA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Manufacturing ERP4th of 106.3%Show ranking
Oil and gas software3rd of 821.9%Shown above
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