Brandwave

Infor vs SAP S/4HANA:Which is more popular?

In September 2026, Infor had more branded searches than SAP S/4HANA among manufacturing ERP worldwide. Infor had about 135,000 branded searches, while SAP S/4HANA had 113,000. Infor made up 7.5% of all manufacturing ERP searches we track, and SAP S/4HANA accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about manufacturing ERP, Infor and SAP S/4HANA each appeared in four of the five answers. SAP S/4HANA was mentioned before Infor in three out of four answers that named either.

Among manufacturing ERP worldwide in September 2026

Who do people search for more?

Infor, about 20% more searches than SAP S/4HANA

Infor 135K searchesSAP S/4HANA 113K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Infor in 4 of 5SAP S/4HANA in 4 of 5

Who does AI recommend more?

SAP S/4HANA, named ahead of Infor in 3 of 4 answers

SAP S/4HANA first in 3Infor first in 1

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Top manufacturing ERP in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Infor and SAP S/4HANA were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SAP S/4HANA was listed before Infor in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epicor1st
  2. SAP S/4HANA2nd
  3. Acumatica3rd
  4. Infor4th
  5. NetSuite5th
  6. Microsoft Dynamics 365 Business Central6th
  7. Odoo7th
  8. Rootstock–
  9. IQMS–
  10. Plex Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about manufacturing ERP

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Infor or SAP S/4HANA more popular in search?

This chart shows how often people search Google for Infor and SAP S/4HANA by name. Each line represents a brand's share of searches for all ten manufacturing ERP we track, month by month, from English-language searches worldwide.

Infor and SAP S/4HANA among manufacturing ERP worldwide, by month

Share of searches by month for Infor, SAP S/4HANA. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteInforSAP S/4HANAMicrosoft Dynamics 365 Business CentralEpicorAcumaticaRootstockIQMSPlex Systems
Oct 202557.3%21.1%6.3%5.5%5.4%1.9%1.3%0.7%0.31%0.12%
Nov 202561.4%18.5%5.5%5.7%4.7%1.7%1.4%0.74%0.33%0.13%
Dec 202562.8%18.9%5.7%4.7%3.9%1.7%1.1%0.62%0.34%0.13%
Jan 202660.4%18.2%6.7%5.6%5%1.6%1.3%0.73%0.27%0.13%
Feb 202661.1%18.4%5.5%5.9%5%1.7%1.4%0.61%0.27%0.12%
Mar 202660%18.1%6.6%5.8%5.2%2%1.3%0.6%0.22%0.15%
Apr 202660.7%18.3%6.7%5.6%4.6%1.6%1.3%0.6%0.27%0.16%
May 202656.7%20.9%6.2%6.4%4.9%2.3%1.5%0.69%0.31%0.15%
Jun 202656.3%20.7%6.2%6.3%5.4%2.3%1.5%0.68%0.3%0.16%
Jul 202656.8%20.9%6.2%6.4%5.1%1.9%1.5%0.69%0.31%0.15%
Aug 202656.9%20.9%7.7%5.2%4.7%1.9%1.5%0.69%0.31%0.14%
Sep 202655.9%20.6%7.5%6.3%5.2%1.8%1.5%0.68%0.3%0.15%

How has the Infor and SAP S/4HANA comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: SAP S/4HANA took it in November 2025, Infor took it in December 2025, SAP S/4HANA took it in February 2026, Infor took it in March 2026, SAP S/4HANA took it in May 2026, Infor took it in August 2026.
  • Across the 12 months ending September 2026, Infor’s share of searches among manufacturing ERP worldwide moved from 6.3% to 7.5%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 118K to 113K.

How did search popularity change for manufacturing ERP worldwide in September 2026?

1 change

  1. In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Infor’s and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Infor

1 branded search term

  • infor

SAP S/4HANA

2 branded search terms

  • s 4hana
  • sap s4hana

How the Brand Demand Index is measured

Other head-to-heads among manufacturing ERP

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