Brandwave

SAP S/4HANA vs SLB:Which is more popular?

In September 2026, SAP S/4HANA had more branded searches than SLB among oil and gas software worldwide. SAP S/4HANA had about 113,000 branded searches, while SLB had 320. SAP S/4HANA made up 21.9% of all oil and gas software searches we track, and SLB accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about oil and gas software, SAP S/4HANA and SLB each appeared in two of the five answers.

Among oil and gas software worldwide in September 2026

Who do people search for more?

SAP S/4HANA, about 352 searches for every 1 for SLB

SAP S/4HANA 113K searchesSLB 320 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

SAP S/4HANA in 2 of 5SLB in 2 of 5

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Top oil and gas software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA and SLB were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quorum1st
  2. IFS Cloud2nd
  3. Peloton WellView2nd
  4. SLB2nd
  5. Enverus5th
  6. SAP S/4HANA6th
  7. Baker Hughes–
  8. Halliburton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quorum3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP S/4HANA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IFS Cloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton WellView2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SLB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enverus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baker Hughes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halliburton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oil and gas software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is SAP S/4HANA or SLB more popular in search?

This chart shows how often people search Google for SAP S/4HANA and SLB by name. Each line represents a brand's share of searches for all eight oil and gas software we track, month by month, from English-language searches worldwide.

SAP S/4HANA and SLB among oil and gas software worldwide, by month

Share of searches by month for SAP S/4HANA, SLB. The figures are in the table below the chart.

View monthly share of searches table
MonthBaker HughesHalliburtonSAP S/4HANAEnverusIFS CloudQuorumPeloton WellViewSLB
Oct 202538.7%31.7%22.6%4.3%1.3%1%0.33%0.04%
Nov 202532.5%39.6%22.2%3.6%1.1%0.71%0.32%0.03%
Dec 202539.3%32.1%21.9%4.3%1%0.86%0.37%0.04%
Jan 202630.9%46.3%17.3%3.4%1%0.68%0.26%0.04%
Feb 202631.8%38.7%22.7%4.3%1.3%0.85%0.33%0.05%
Mar 202636.2%36.2%21.2%4%1.2%0.97%0.3%0.04%
Apr 202636.6%36.6%20.5%4%1.2%0.8%0.29%0.04%
May 202634.5%34.5%23.6%4.6%1.4%0.92%0.35%0.04%
Jun 202639.2%32.2%22%4.3%1.3%0.7%0.35%0.04%
Jul 202636.8%36.8%20.6%3.3%1.2%0.81%0.35%0.03%
Aug 202636.2%36.2%20.2%4.9%1.2%0.96%0.39%0.05%
Sep 202639.1%32.1%21.9%4.3%1.3%0.86%0.39%0.06%

How has the SAP S/4HANA and SLB comparison changed over the last 12 months?

3 findings
  • SAP S/4HANA was ahead of SLB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among oil and gas software worldwide moved from 22.6% to 21.9%, and its estimated monthly branded searches moved from 118K to 113K.
  • Across the 12 months ending September 2026, SLB’s share of searches among oil and gas software worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 210 to 320.

How did search popularity change for oil and gas software worldwide in September 2026?

2 changes
  1. In September 2026, SAP S/4HANA gained share of searches among oil and gas software worldwide, from 20.2% to 21.9%.

  2. Estimated monthly branded searches for SLB worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using SAP S/4HANA’s and SLB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SAP S/4HANA

2 branded search terms

  • s 4hana
  • sap s4hana

SLB

1 branded search term

  • slb energy

How the Brand Demand Index is measured

Other head-to-heads among oil and gas software

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