Brandwave

Microsoft Dynamics 365 Business Central vs Odoo:Which is more popular by branded search?

In August 2026, Odoo had more branded searches than Microsoft Dynamics 365 Business Central among business ERP platforms worldwide. Odoo was estimated to have 1.2M branded searches compared to Microsoft Dynamics 365 Business Central’s 83K, and held an 82.4% Share of Search versus Microsoft Dynamics 365 Business Central’s 5.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among business ERP platforms worldwide in August 2026Which is more popular in search, Microsoft Dynamics 365 Business Central or Odoo?
vs
Odoo82.4%1.2M searches

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Which is more popular in search, Microsoft Dynamics 365 Business Central or Odoo?

Compare services and tools used to manage integrated business operations and financial processes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Microsoft Dynamics 365 Business Central and Odoo among business ERP platforms worldwide, by month

Share of Search by month for Odoo, Microsoft Dynamics 365 Business Central. The figures are in the table below the chart.

View monthly share of search table
MonthOdooERPNextMicrosoft Dynamics 365 Business CentralSage IntacctAcumatica
Oct 202583.4%5.5%6.9%2.5%1.8%
Nov 202584.7%5.7%5.8%2.1%1.8%
Dec 202585.8%5.8%4.8%2.1%1.5%
Jan 202683.9%5.6%6.2%2.5%1.8%
Feb 202683.8%5.6%6.2%2.5%1.8%
Mar 202683.6%5.6%6.4%2.5%1.8%
Apr 202684.2%5.6%5.8%2.5%1.8%
May 202682.2%6.6%6.2%2.9%2.1%
Jun 202681.5%6.5%6.9%3%2.1%
Jul 202681.8%6.6%6.4%3%2.1%
Aug 202682.4%6.6%5.9%3%2.1%
Sep 2026—————

How has the Microsoft Dynamics 365 Business Central and Odoo comparison changed over the last 12 months?

How did search popularity change for business ERP platforms worldwide in August 2026?

  1. In August 2026, Odoo gained estimated Share of Search among business ERP platforms worldwide, from 81.8% to 82.4%.

  2. In August 2026, Microsoft Dynamics 365 Business Central lost estimated Share of Search among business ERP platforms worldwide, from 6.4% to 5.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Dynamics 365 Business Central’s and Odoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365 Business Central

6 branded search terms

  • business central
  • dynamics 365 business central
  • erp microsoft dynamics 365 business central
  • microsoft dynamics 365 business central
  • microsoft dynamics 365 business central app
  • microsoft dynamics 365 business central erp

Odoo

7 branded search terms

  • erp odoo
  • odoo
  • odoo app
  • odoo com
  • odoo erp
  • odoo platform
  • odoo software

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.