Brandwave

How popular isNetSuite?

In September 2026, people searched for NetSuite by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 21% of all global business ERP platform searches, placing NetSuite second out of six platforms. When we asked both ChatGPT and Google AI Overviews about business ERP platforms, NetSuite appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

NetSuite is the second most searched of 6 competitors and the most recommended in AI answers.

  1. OdooShare of searches 64.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. NetSuiteShare of searches 21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Microsoft Dynamics 365 Business CentralShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ERPNextShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Sage IntacctShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top business ERP platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NetSuite appeared in all five answers. NetSuite is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NetSuite1st
  2. Microsoft Dynamics 365 Business Central2nd
  3. Odoo3rd
  4. Acumatica4th
  5. Sage Intacct5th
  6. ERPNext–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NetSuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Odoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acumatica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sage Intacct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ERPNext0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business ERP platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business ERP platforms compete with NetSuite?

NetSuite against business ERP platforms worldwide, by month

Share of searches by month for Odoo, NetSuite, Microsoft Dynamics 365 Business Central, ERPNext, Sage Intacct. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteMicrosoft Dynamics 365 Business CentralERPNextSage IntacctAcumatica
Oct 202565.2%21.5%5.5%4.4%2%1.4%
Nov 202568.7%18.7%4.7%4.7%1.7%1.5%
Dec 202569.3%19%3.9%4.8%1.7%1.3%
Jan 202668.3%18.5%5.1%4.6%2.1%1.5%
Feb 202668.1%18.5%5.1%4.7%2.1%1.5%
Mar 202668%18.5%5.3%4.6%2.1%1.5%
Apr 202668.4%18.6%4.7%4.7%2.1%1.5%
May 202664.7%21%4.9%5.3%2.4%1.7%
Jun 202664.3%20.9%5.5%5.3%2.4%1.7%
Jul 202664.3%21.1%5.1%5.3%2.4%1.7%
Aug 202664.6%21.2%4.7%5.3%2.4%1.7%
Sep 202664.3%21%5.3%5.3%2.4%1.7%
  1. 1.Odoo

    64.3%

    Held 1st. 1.1M estimated branded searches, +0.13% vs prior month. Share -0.4 points.

  2. Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. Moved from 4th to 3rd. 93.4K estimated branded searches, +13.3% vs prior month. Share +0.6 points.

  4. 4.ERPNext

    5.3%

    Moved from 3rd to 4th. 92.6K estimated branded searches, +0.08% vs prior month. Share 0 points.

  5. Held 5th. 41.4K estimated branded searches, -1.7% vs prior month. Share -0.1 points.

  6. 6.Acumatica

    1.7%

    Held 6th. 29.4K estimated branded searches, +0.44% vs prior month. Share 0 points.

Compare popularity between NetSuite and its closest rivals

Every comparison with NetSuite

29 comparisons

How has branded search demand for NetSuite changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NetSuite worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, NetSuite’s share of searches among business ERP platforms worldwide decreased from 21.5% to 21%.
  • Across the 12 months ending September 2026, NetSuite’s share of searches among business ERP platforms worldwide peaked at 21.5% in October 2025 and was lowest at 18.5% in January 2026.

How did search popularity change for business ERP platforms worldwide in September 2026?

3 changes
  1. In September 2026, Microsoft Dynamics 365 Business Central overtook ERPNext to rank 3rd among business ERP platforms worldwide, with 5.3% of the searches.

  2. Estimated monthly branded searches for NetSuite worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  3. Estimated monthly branded searches for Odoo worldwide fell 17.4% over 12 measured months, from 1.4M to 1.1M in September 2026.

How are NetSuite’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NetSuite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • netsuite

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How the Brand Demand Index is measured

Where does NetSuite compete?

NetSuite is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Manufacturing ERP2nd of 1020.6%Show ranking
Business ERP platforms2nd of 621%Shown above
ERP software1st of 571.7%Show ranking
Inventory management software1st of 1375.5%Show ranking
Order management platforms1st of 778.5%Show ranking
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Is NetSuite your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.