Brandwave

NetSuite vs Square for Retail:Which is more popular?

In September 2026, NetSuite had more branded searches than Square for Retail among inventory management software worldwide. NetSuite had about 368,000 branded searches, while Square for Retail had 1,600. NetSuite made up 75.5% of all inventory management software searches we track, and Square for Retail accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about inventory management software, NetSuite and Square for Retail each appeared in two of the five answers. Square for Retail was mentioned before NetSuite in two out of three answers that named either.

Among inventory management software worldwide in September 2026

Who do people search for more?

NetSuite, about 230 searches for every 1 for Square for Retail

NetSuite 368K searchesSquare for Retail 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

NetSuite in 2 of 5Square for Retail in 2 of 5

Who does AI recommend more?

Square for Retail, named ahead of NetSuite in 2 of 3 answers

Square for Retail first in 2NetSuite first in 1

Follow NetSuite vs Square for Retail and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top inventory management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NetSuite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Square for Retail was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Square for Retail was listed before NetSuite in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoho Inventory1st
  2. Sortly2nd
  3. inFlow Inventory3rd
  4. Cin74th
  5. Katana5th
  6. Square for Retail6th
  7. Ordoro7th
  8. NetSuite8th
  9. Unleashed–
  10. Fishbowl–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoho Inventory5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sortly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cin74 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • inFlow Inventory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Katana4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NetSuite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square for Retail2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ordoro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unleashed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fishbowl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about inventory management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NetSuite or Square for Retail more popular in search?

This chart shows how often people search Google for NetSuite and Square for Retail by name. Each line represents a brand's share of searches for all 13 inventory management software we track, month by month, from English-language searches worldwide.

NetSuite and Square for Retail among inventory management software worldwide, by month

Share of searches by month for NetSuite, Square for Retail. The figures are in the table below the chart.

View monthly share of searches table
MonthNetSuiteZoho InventorySortlyCin7inFlow InventoryUnleashedFishbowlSquare for RetailOrdoroKatanaTradeGeckoDEAR SystemsSkubana
Oct 202574.8%12.3%4.5%3.8%1.4%0.8%0.96%0.32%0.48%0.18%0.27%0.15%0.1%
Nov 202572.1%14.5%5.3%3.6%1.3%0.78%0.91%0.37%0.47%0.19%0.2%0.14%0.09%
Dec 202572.6%14.6%5.3%3.1%1.4%0.76%0.76%0.37%0.57%0.16%0.17%0.12%0.08%
Jan 202670.4%14.2%6.3%4.2%1.7%0.76%0.9%0.46%0.46%0.19%0.19%0.14%0.09%
Feb 202671.7%14.4%5.3%3.6%1.8%0.78%0.92%0.37%0.47%0.2%0.19%0.14%0.09%
Mar 202671%14.3%5.2%4.4%1.8%0.94%0.91%0.37%0.46%0.2%0.19%0.17%0.09%
Apr 202671.1%14.3%5.2%4.3%2.1%0.76%0.89%0.31%0.37%0.19%0.14%0.14%0.08%
May 202672%14.5%5.3%3.7%1.9%0.77%0.76%0.31%0.31%0.16%0.12%0.09%0.08%
Jun 202672.1%14.5%4.4%4.4%2.1%0.77%0.74%0.31%0.25%0.16%0.09%0.09%0.08%
Jul 202672.3%14.5%4.4%4.4%1.9%0.77%0.74%0.31%0.2%0.16%0.09%0.09%0.06%
Aug 202674.8%12.3%4.5%3.9%2%0.79%0.76%0.33%0.2%0.16%0.08%0.1%0.07%
Sep 202675.5%12.4%4.6%3.9%1.3%0.79%0.63%0.33%0.21%0.17%0.1%0.08%0.07%

How has the NetSuite and Square for Retail comparison changed over the last 12 months?

3 findings

How did search popularity change for inventory management software worldwide in September 2026?

2 changes

  1. In September 2026, NetSuite gained share of searches among inventory management software worldwide, from 74.8% to 75.5%.

  2. Estimated monthly branded searches for Square for Retail worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NetSuite’s and Square for Retail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NetSuite

1 branded search term

  • netsuite

Square for Retail

1 branded search term

  • square for retail

How the Brand Demand Index is measured

Other head-to-heads among inventory management software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free