Linnworks vs NetSuite:Which is more popular?
In September 2026, NetSuite had more branded searches than Linnworks among order management platforms worldwide. NetSuite had about 368,000 branded searches, while Linnworks had 6,600. NetSuite made up 78.5% of all order management platform searches we track, and Linnworks accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about order management platforms, Linnworks appeared in three of the five answers and NetSuite in two. Linnworks was mentioned before NetSuite in every answer that named either.
Who do people search for more?
NetSuite, about 56 searches for every 1 for Linnworks
Who does AI mention more?
Linnworks, mentioned in 3 of 5 answers, NetSuite in 2
Who does AI recommend more?
Linnworks, named ahead of NetSuite in 3 of 3 answers
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Top order management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Linnworks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NetSuite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Linnworks was listed before NetSuite in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Linnworks1st
Cin72nd
Zoho Inventory3rd
Brightpearl4th- NetSuite5th
ShipHero–
Orderhive–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoho Inventory4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cin73 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linnworks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NetSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brightpearl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ShipHero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Orderhive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about order management platforms
5 answers
Asked ChatGPT
“Which order management platform should I use?”
Asked ChatGPT
“What are the best order management platforms?”
Asked ChatGPT
“What's the best order management platform for tracking stock and orders?”
Searched Google, AI Overview
“ecommerce order management”
Searched Google, AI Overview
“order management system”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Linnworks or NetSuite more popular in search?
This chart shows how often people search Google for Linnworks and NetSuite by name. Each line represents a brand's share of searches for all seven order management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for NetSuite, Linnworks. The figures are in the table below the chart.
View monthly share of searches table
| Month | NetSuite | Zoho Inventory | Cin7 | ShipHero | Linnworks | Brightpearl | Orderhive |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 12.8% | 3.9% | 2.1% | 2.1% | 0.94% | 0.07% |
| Nov 2025 | 75.4% | 15.2% | 3.7% | 2.5% | 2% | 1.1% | 0.07% |
| Dec 2025 | 76% | 15.3% | 3.2% | 2.5% | 2% | 0.91% | 0.07% |
| Jan 2026 | 74.9% | 15.1% | 4.4% | 2.5% | 2% | 1.1% | 0.08% |
| Feb 2026 | 75.9% | 15.3% | 3.8% | 2% | 2% | 0.91% | 0.05% |
| Mar 2026 | 74.8% | 15% | 4.6% | 2.5% | 2% | 1.1% | 0.05% |
| Apr 2026 | 75.3% | 15.1% | 4.6% | 2% | 2% | 0.9% | 0.04% |
| May 2026 | 75.8% | 15.2% | 3.9% | 2% | 2% | 0.91% | 0.03% |
| Jun 2026 | 75.6% | 15.2% | 4.6% | 2% | 1.7% | 0.9% | 0.03% |
| Jul 2026 | 75.6% | 15.2% | 4.6% | 2% | 1.7% | 0.9% | 0.03% |
| Aug 2026 | 78.7% | 12.9% | 4.1% | 2.1% | 1.4% | 0.77% | 0.02% |
| Sep 2026 | 78.5% | 12.9% | 4.1% | 2.1% | 1.4% | 0.94% | 0.02% |
How has the Linnworks and NetSuite comparison changed over the last 12 months?
3 findings
- NetSuite was ahead of Linnworks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linnworks’ share of searches among order management platforms worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, NetSuite’s share of searches among order management platforms worldwide moved from 78% to 78.5%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for order management platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Linnworks’ and NetSuite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among order management platforms
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