Brandwave

How popular isNetSuite?

In September 2026, people searched for NetSuite by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 78.5% of all global order management platform searches, placing NetSuite first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about order management platforms, NetSuite appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

NetSuite is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. NetSuiteShare of searches 78.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Zoho InventoryShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Cin7Share of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ShipHeroShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LinnworksShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top order management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NetSuite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NetSuite is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Linnworks1st
  2. Cin72nd
  3. Zoho Inventory3rd
  4. Brightpearl4th
  5. NetSuite5th
  6. ShipHero–
  7. Orderhive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoho Inventory4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cin73 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linnworks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brightpearl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShipHero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orderhive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about order management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which order management platforms compete with NetSuite?

NetSuite against order management platforms worldwide, by month

Share of searches by month for NetSuite, Zoho Inventory, Cin7, ShipHero. The figures are in the table below the chart.

View monthly share of searches table
MonthNetSuiteZoho InventoryCin7ShipHeroLinnworksBrightpearlOrderhive
Oct 202578%12.8%3.9%2.1%2.1%0.94%0.07%
Nov 202575.4%15.2%3.7%2.5%2%1.1%0.07%
Dec 202576%15.3%3.2%2.5%2%0.91%0.07%
Jan 202674.9%15.1%4.4%2.5%2%1.1%0.08%
Feb 202675.9%15.3%3.8%2%2%0.91%0.05%
Mar 202674.8%15%4.6%2.5%2%1.1%0.05%
Apr 202675.3%15.1%4.6%2%2%0.9%0.04%
May 202675.8%15.2%3.9%2%2%0.91%0.03%
Jun 202675.6%15.2%4.6%2%1.7%0.9%0.03%
Jul 202675.6%15.2%4.6%2%1.7%0.9%0.03%
Aug 202678.7%12.9%4.1%2.1%1.4%0.77%0.02%
Sep 202678.5%12.9%4.1%2.1%1.4%0.94%0.02%

  1. 1.NetSuite

    78.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Zoho Inventory

    12.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cin7

    4.1%

    Held 3rd. 19K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ShipHero

    2.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linnworks

    1.4%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Brightpearl

    0.94%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Orderhive

    0.02%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NetSuite and its closest rivals

Every comparison with NetSuite

29 comparisons

How has branded search demand for NetSuite changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NetSuite worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, NetSuite’s share of searches among order management platforms worldwide increased from 78% to 78.5%.
  • Across the 12 months ending September 2026, NetSuite’s share of searches among order management platforms worldwide peaked at 78.7% in August 2026 and was lowest at 74.8% in March 2026.

How did search popularity change for order management platforms worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Orderhive worldwide fell 71.8% over 12 measured months, from 390 to 110 in September 2026.

  2. Estimated monthly branded searches for Linnworks worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  3. Estimated monthly branded searches for Brightpearl worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Zoho Inventory worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  5. Estimated monthly branded searches for NetSuite worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  6. Estimated monthly branded searches for ShipHero worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are NetSuite’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NetSuite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • netsuite

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How the Brand Demand Index is measured

Where does NetSuite compete?

NetSuite is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Manufacturing ERP2nd of 1020.6%Show ranking
Business ERP platforms2nd of 621%Show ranking
ERP software1st of 571.7%Show ranking
Inventory management software1st of 1375.5%Show ranking
Order management platforms1st of 778.5%Shown above
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