Brandwave

Microsoft Dynamics 365 Business Central vs Odoo:Which is more popular?

In September 2026, Odoo had more branded searches than Microsoft Dynamics 365 Business Central among manufacturing ERP worldwide. Odoo had about 1 million branded searches, while Microsoft Dynamics 365 Business Central had 93,400. Odoo made up 55.9% of all manufacturing ERP searches we track, and Microsoft Dynamics 365 Business Central accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about manufacturing ERP, Odoo appeared in all five answers and Microsoft Dynamics 365 Business Central in three. Odoo was mentioned before Microsoft Dynamics 365 Business Central in three out of five answers.

Among manufacturing ERP worldwide in September 2026

Who do people search for more?

Odoo, about 11 searches for every 1 for Microsoft Dynamics 365 Business Central

Odoo 1M searchesMicrosoft Dynamics 365 Business Central 93.4K searches

Who does AI mention more?

Odoo, mentioned in every answer we collected

Odoo in 5 of 5Microsoft Dynamics 365 Business Central in 3 of 5

Who does AI recommend more?

Odoo, named ahead of Microsoft Dynamics 365 Business Central in 3 of 5 answers

Odoo first in 3Microsoft Dynamics 365 Business Central first in 2

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Top manufacturing ERP in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Odoo appeared in all five answers. Microsoft Dynamics 365 Business Central was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Odoo was listed before Microsoft Dynamics 365 Business Central in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epicor1st
  2. SAP S/4HANA2nd
  3. Acumatica3rd
  4. Infor4th
  5. NetSuite5th
  6. Microsoft Dynamics 365 Business Central6th
  7. Odoo7th
  8. Rootstock–
  9. IQMS–
  10. Plex Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about manufacturing ERP

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Microsoft Dynamics 365 Business Central or Odoo more popular in search?

This chart shows how often people search Google for Microsoft Dynamics 365 Business Central and Odoo by name. Each line represents a brand's share of searches for all ten manufacturing ERP we track, month by month, from English-language searches worldwide.

Microsoft Dynamics 365 Business Central and Odoo among manufacturing ERP worldwide, by month

Share of searches by month for Odoo, Microsoft Dynamics 365 Business Central. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteInforSAP S/4HANAMicrosoft Dynamics 365 Business CentralEpicorAcumaticaRootstockIQMSPlex Systems
Oct 202557.3%21.1%6.3%5.5%5.4%1.9%1.3%0.7%0.31%0.12%
Nov 202561.4%18.5%5.5%5.7%4.7%1.7%1.4%0.74%0.33%0.13%
Dec 202562.8%18.9%5.7%4.7%3.9%1.7%1.1%0.62%0.34%0.13%
Jan 202660.4%18.2%6.7%5.6%5%1.6%1.3%0.73%0.27%0.13%
Feb 202661.1%18.4%5.5%5.9%5%1.7%1.4%0.61%0.27%0.12%
Mar 202660%18.1%6.6%5.8%5.2%2%1.3%0.6%0.22%0.15%
Apr 202660.7%18.3%6.7%5.6%4.6%1.6%1.3%0.6%0.27%0.16%
May 202656.7%20.9%6.2%6.4%4.9%2.3%1.5%0.69%0.31%0.15%
Jun 202656.3%20.7%6.2%6.3%5.4%2.3%1.5%0.68%0.3%0.16%
Jul 202656.8%20.9%6.2%6.4%5.1%1.9%1.5%0.69%0.31%0.15%
Aug 202656.9%20.9%7.7%5.2%4.7%1.9%1.5%0.69%0.31%0.14%
Sep 202655.9%20.6%7.5%6.3%5.2%1.8%1.5%0.68%0.3%0.15%

How has the Microsoft Dynamics 365 Business Central and Odoo comparison changed over the last 12 months?

3 findings

How did search popularity change for manufacturing ERP worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%.

  2. In September 2026, Odoo lost share of searches among manufacturing ERP worldwide, from 56.9% to 55.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Microsoft Dynamics 365 Business Central’s and Odoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365 Business Central

3 branded search terms

  • business central
  • dynamics 365 business central
  • microsoft dynamics 365 business central

Odoo

1 branded search term

  • odoo

How the Brand Demand Index is measured

Other head-to-heads among manufacturing ERP

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