Microsoft Dynamics 365 Business Central vs NetSuite:Which is more popular?
In September 2026, NetSuite had more branded searches than Microsoft Dynamics 365 Business Central among manufacturing ERP worldwide. NetSuite had about 368,000 branded searches, while Microsoft Dynamics 365 Business Central had 93,400. NetSuite made up 20.6% of all manufacturing ERP searches we track, and Microsoft Dynamics 365 Business Central accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about manufacturing ERP, Microsoft Dynamics 365 Business Central and NetSuite each appeared in three of the five answers. Microsoft Dynamics 365 Business Central and NetSuite were each mentioned first in two of the four answers that named either.
Who do people search for more?
NetSuite, about 4 searches for every 1 for Microsoft Dynamics 365 Business Central
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top manufacturing ERP in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 Business Central was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NetSuite was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Dynamics 365 Business Central and NetSuite were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Odoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Epicor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Infor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SAP S/4HANA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acumatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- NetSuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Dynamics 365 Business Central3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rootstock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IQMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plex Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about manufacturing ERP
5 answers
Asked ChatGPT
“Which manufacturing ERP should I use?”
Asked ChatGPT
“What are the best manufacturing ERPs?”
Asked ChatGPT
“What's the best manufacturing ERP for a factory?”
Searched Google, AI Overview
“manufacturing erp”
Searched Google, AI Overview
“erp for manufacturers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Microsoft Dynamics 365 Business Central or NetSuite more popular in search?
This chart shows how often people search Google for Microsoft Dynamics 365 Business Central and NetSuite by name. Each line represents a brand's share of searches for all ten manufacturing ERP we track, month by month, from English-language searches worldwide.
Share of searches by month for NetSuite, Microsoft Dynamics 365 Business Central. The figures are in the table below the chart.
View monthly share of searches table
| Month | Odoo | NetSuite | Infor | SAP S/4HANA | Microsoft Dynamics 365 Business Central | Epicor | Acumatica | Rootstock | IQMS | Plex Systems |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 21.1% | 6.3% | 5.5% | 5.4% | 1.9% | 1.3% | 0.7% | 0.31% | 0.12% |
| Nov 2025 | 61.4% | 18.5% | 5.5% | 5.7% | 4.7% | 1.7% | 1.4% | 0.74% | 0.33% | 0.13% |
| Dec 2025 | 62.8% | 18.9% | 5.7% | 4.7% | 3.9% | 1.7% | 1.1% | 0.62% | 0.34% | 0.13% |
| Jan 2026 | 60.4% | 18.2% | 6.7% | 5.6% | 5% | 1.6% | 1.3% | 0.73% | 0.27% | 0.13% |
| Feb 2026 | 61.1% | 18.4% | 5.5% | 5.9% | 5% | 1.7% | 1.4% | 0.61% | 0.27% | 0.12% |
| Mar 2026 | 60% | 18.1% | 6.6% | 5.8% | 5.2% | 2% | 1.3% | 0.6% | 0.22% | 0.15% |
| Apr 2026 | 60.7% | 18.3% | 6.7% | 5.6% | 4.6% | 1.6% | 1.3% | 0.6% | 0.27% | 0.16% |
| May 2026 | 56.7% | 20.9% | 6.2% | 6.4% | 4.9% | 2.3% | 1.5% | 0.69% | 0.31% | 0.15% |
| Jun 2026 | 56.3% | 20.7% | 6.2% | 6.3% | 5.4% | 2.3% | 1.5% | 0.68% | 0.3% | 0.16% |
| Jul 2026 | 56.8% | 20.9% | 6.2% | 6.4% | 5.1% | 1.9% | 1.5% | 0.69% | 0.31% | 0.15% |
| Aug 2026 | 56.9% | 20.9% | 7.7% | 5.2% | 4.7% | 1.9% | 1.5% | 0.69% | 0.31% | 0.14% |
| Sep 2026 | 55.9% | 20.6% | 7.5% | 6.3% | 5.2% | 1.8% | 1.5% | 0.68% | 0.3% | 0.15% |
How has the Microsoft Dynamics 365 Business Central and NetSuite comparison changed over the last 12 months?
3 findings
- NetSuite was ahead of Microsoft Dynamics 365 Business Central in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Dynamics 365 Business Central’s share of searches among manufacturing ERP worldwide moved from 5.4% to 5.2%, and its estimated monthly branded searches moved from 114K to 93.4K.
- Across the 12 months ending September 2026, NetSuite’s share of searches among manufacturing ERP worldwide moved from 21.1% to 20.6%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for manufacturing ERP worldwide in September 2026?
2 changes
In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%.
Estimated monthly branded searches for NetSuite worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Microsoft Dynamics 365 Business Central’s and NetSuite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Dynamics 365 Business Central
3 branded search terms
- business central
- dynamics 365 business central
- microsoft dynamics 365 business central
NetSuite
1 branded search term
- netsuite
Other head-to-heads among manufacturing ERP
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