Brandwave

How popular isBeko in search?

In September 2026, there were an estimated 450K branded searches for Beko worldwide which is down 18.2% over the last 12 months. Beko holds 16.9% estimated Share of Search among dishwasher Parts brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smeg43.5%
  2. Beko16.9%
  3. Kenwood14.8%
  4. Samsung13.2%
  5. Bosch6.3%
  6. Miele4.2%
  7. Fisher & Paykel1%
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Which dishwasher Parts brands compete with Beko?

Beko against dishwasher Parts brands worldwide, by month

Share of Search by month for Smeg, Beko, Kenwood, Samsung, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthSmegBekoKenwoodSamsungBoschMieleFisher & Paykel
Oct 202538.3%17.8%18%14.6%6.6%3.7%1.1%
Nov 202540.6%16.1%19.9%12.6%5%4.9%0.97%
Dec 202541.9%16.9%17.9%12.2%5.2%5.1%0.83%
Jan 202644.1%17.4%15.1%12.6%5.4%4.4%1%
Feb 202641.5%16.7%17.4%14%5.2%4.2%1%
Mar 202639.2%15.8%19.9%13.2%5.9%4.8%1.2%
Apr 202637.8%17.6%18.7%13.8%6.6%4.4%1.1%
May 202638.2%17.8%18%13.9%6.7%4.5%1.1%
Jun 202634.5%22.5%16.1%14.4%6.9%4.6%1.1%
Jul 202637.8%21%15%14.4%6.4%4.3%1%
Aug 202638.7%16.9%14.8%15.8%7.7%5.2%1%
Sep 202643.5%16.9%14.8%13.2%6.3%4.2%1%

  1. 1.Smeg

    43.5%

    Held 1st. 1.2M estimated branded searches, +12.1% vs prior month. Share +4.8 points.

  2. 2.Beko

    16.9%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kenwood

    14.8%

    Moved from 4th to 3rd. 394K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Samsung

    13.2%

    Moved from 3rd to 4th. 352K estimated branded searches, -16.6% vs prior month. Share -2.6 points.

  5. 5.Bosch

    6.3%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1.3 points.

  6. 6.Miele

    4.2%

    Held 6th. 113K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  7. 7.Fisher & Paykel

    1%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Beko and its closest rivals

Every comparison with Beko

How has branded search demand for Beko changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among dishwasher Parts brands worldwide decreased from 17.8% to 16.9%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among dishwasher Parts brands worldwide peaked at 22.5% in June 2026 and was lowest at 15.8% in March 2026.
  • Across the 12 months ending September 2026, Beko rose from 3rd to 2nd among dishwasher Parts brands worldwide.

How did search popularity change for dishwasher Parts brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among dishwasher Parts brands worldwide, from 38.7% to 43.5%.

  2. In September 2026, Samsung lost estimated Share of Search among dishwasher Parts brands worldwide, from 15.8% to 13.2%.

  3. In September 2026, Bosch lost estimated Share of Search among dishwasher Parts brands worldwide, from 7.7% to 6.3%.

  4. In September 2026, Miele lost estimated Share of Search among dishwasher Parts brands worldwide, from 5.2% to 4.2%.

  5. In September 2026, Kenwood rose from 4th to 3rd among dishwasher Parts brands worldwide.

  6. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Beko compete?

Beko is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Upright Freezer brands4th of 62.8%Show ranking
Chest Freezer brands4th of 43%Show ranking
Washing machine brands7th of 135.7%Show ranking
Fridge brands5th of 157.8%Show ranking
Oven Element brands4th of 79.3%Show ranking
Home appliance brands4th of 109.4%Show ranking
Oil Water Separator brands3rd of 710.1%Show ranking
Freestanding Oven brands4th of 811.6%Show ranking
Oven Shelf brands3rd of 612%Show ranking
Integrated Dishwasher brands3rd of 614.2%Show ranking
Fridge Parts brands3rd of 614.9%Show ranking
Slimline Dishwasher brands3rd of 615.1%Show ranking
Spare Parts brands3rd of 516.1%Show ranking
Dishwasher Parts brands2nd of 716.9%Shown above
Condenser Tumble Dryer brands2nd of 617%Show ranking
Fridge freezer brands3rd of 618.4%Show ranking
Dishwasher Salt brands2nd of 521%Show ranking
Under Counter Freezer brands2nd of 524.5%Show ranking
Fridge Spares brands1st of 441.4%Show ranking

How is Beko measured?

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beko

Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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