Brandwave

How popular isKenwood in search?

In September 2026, there were an estimated 394K branded searches for Kenwood worldwide which is down 29.2% over the last 12 months. Kenwood holds 5.4% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 7th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix25%
  2. KitchenAid17.5%
  3. Ninja15.6%
  4. Philips13.3%
  5. Breville12%
  6. Tefal7.7%
  7. Kenwood5.4%
  8. Russell Hobbs2.1%
  9. Sunbeam1.4%
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Where does Kenwood compete?

Kenwood is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands7th of 95.4%Shown below
Pasta maker brands4th of 59.8%Show ranking
Stand mixer brands4th of 69.9%Show ranking
Stick blender brands3rd of 611.6%Show ranking
Hand blender brands3rd of 713.1%Show ranking
Can opener brands2nd of 517.8%Show ranking
Undercounter fridge brands2nd of 421.2%Show ranking
Citrus juicer brands2nd of 328.8%Show ranking
Pasta attachment brands1st of 350.8%Show ranking

Which small kitchen appliance brands compete with Kenwood?

Kenwood against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Philips, Breville, Tefal, Kenwood, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaPhilipsBrevilleTefalKenwoodRussell HobbsSunbeam
Oct 202522.6%22.6%13.6%12.8%10.1%7.2%6.9%2.6%1.6%
Nov 202519.5%25.8%15%10.5%11.8%8%5.9%2.2%1.3%
Dec 202519.9%26.7%14.3%11.7%12%6.5%5.2%2.2%1.6%
Jan 202621.1%20.9%15.8%11.9%12.1%8.2%5.5%2.5%2%
Feb 202624.8%19.7%14.7%12.6%10.3%7.7%6.3%2.3%1.7%
Mar 202624.3%20%14.4%11.9%10.1%7.6%7.5%2.4%1.9%
Apr 202621.6%21.2%15.8%12.8%11%6.7%6.9%2.2%1.9%
May 202622.5%19.4%14.5%13%11.5%8.2%6.8%2.3%1.9%
Jun 202623%17.9%16.9%13.3%11.9%7%6.1%2.3%1.7%
Jul 202619.5%19.6%14.9%16%13.5%6.2%6.3%2.4%1.7%
Aug 202621.7%17.7%16.6%15.2%12.2%6.9%5.7%2.2%1.7%
Sep 202625%17.5%15.6%13.3%12%7.7%5.4%2.1%1.4%

  1. 1.Thermomix

    25%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.KitchenAid

    17.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.2 points.

  3. 3.Ninja

    15.6%

    Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Philips

    13.3%

    Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.

  5. 5.Breville

    12%

    Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share -0.2 points.

  6. 6.Tefal

    7.7%

    Held 6th. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.

  7. 7.Kenwood

    5.4%

    Held 7th. 394K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Russell Hobbs

    2.1%

    Held 8th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sunbeam

    1.4%

    Held 9th. 100K estimated branded searches, -15.7% vs prior month. Share -0.4 points.

Compare search popularity between Kenwood and its closest rivals

Every comparison with Kenwood

How has branded search demand for Kenwood changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood worldwide fell from 557K to 394K.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 6.9% to 5.4%.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 7.5% in March 2026 and was lowest at 5.2% in December 2025.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 21.7% to 25%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 6.9% to 7.7%.

  3. In September 2026, Philips lost estimated Share of Search among small kitchen appliance brands worldwide, from 15.2% to 13.3%.

  4. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.6% to 15.6%.

  5. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

  6. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

How is Kenwood measured?

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kenwood
  • kenwood foodprocessor
  • kenwood mixer
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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