Brandwave

How popular isDisplay & Video 360?

In October 2026, people searched for Display & Video 360 by name about 20 times in New Zealand, about the same as the previous year. These searches made up 8.7% of all New Zealand programmatic advertising platform searches, placing Display & Video 360 fourth out of six platforms. When we asked both ChatGPT and Google AI Overviews about programmatic advertising platforms, Display & Video 360 appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

Display & Video 360 is the fourth most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. StackAdaptShare of searches 39.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. The Trade DeskShare of searches 30.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CriteoShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Display & Video 360Share of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. AdformShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top programmatic advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Display & Video 360 appeared in all five answers. Display & Video 360 is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Display & Video 3601st
  2. The Trade Desk2nd
  3. StackAdapt3rd
  4. Adform4th
  5. Amazon DSP5th
  6. Criteo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon DSP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about programmatic advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Display & Video 360 compared with other New Zealand programmatic advertising platforms?

Display & Video 360 against programmatic advertising platforms in New Zealand, by month

Share of searches by month for StackAdapt, The Trade Desk, Criteo, Display & Video 360, Adform, Amazon DSP. The figures are in the table below the chart.

View monthly share of searches table
MonthStackAdaptThe Trade DeskCriteoDisplay & Video 360AdformAmazon DSP
Nov 202529.4%38.2%14.7%5.9%2.9%8.8%
Dec 202519%42.9%14.3%9.5%4.8%9.5%
Jan 202624.2%45.5%12.1%3%3%12.1%
Feb 202626.5%44.1%14.7%5.9%2.9%5.9%
Mar 202619.5%56.1%12.2%4.9%2.4%4.9%
Apr 202629%38.7%16.1%6.5%3.2%6.5%
May 202630%40%13.3%6.7%3.3%6.7%
Jun 202628.6%42.9%14.3%7.1%3.6%3.6%
Jul 202629.2%41.7%16.7%4.2%4.2%4.2%
Aug 202631.4%45.7%11.4%2.9%2.9%5.7%
Sep 202632.3%38.7%16.1%6.5%3.2%3.2%
Oct 202639.1%30.4%13%8.7%4.3%4.3%

  1. 1.StackAdapt

    39.1%

    Moved from 2nd to 1st. 90 estimated branded searches, -10% vs prior month. Share +6.9 points.

  2. 2.The Trade Desk

    30.4%

    Moved from 1st to 2nd. 70 estimated branded searches, -41.7% vs prior month. Share -8.3 points.

  3. 3.Criteo

    13%

    Held 3rd. 30 estimated branded searches, -40% vs prior month. Share -3.1 points.

  4. 4.Display & Video 360

    8.7%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share +2.2 points.

  5. 5.Adform

    4.3%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Amazon DSP

    4.3%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +1.1 points.

Compare popularity between Display & Video 360 and its closest rivals

Every comparison with Display & Video 360

5 comparisons

How has branded search demand for Display & Video 360 changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Display & Video 360 in New Zealand held steady at 20.
  • Across the 12 months ending October 2026, Display & Video 360’s share of searches among programmatic advertising platforms in New Zealand increased from 5.9% to 8.7%.
  • Across the 12 months ending October 2026, Display & Video 360’s share of searches among programmatic advertising platforms in New Zealand peaked at 9.5% in December 2025 and was lowest at 2.9% in August 2026.
  • Across the 12 months ending October 2026, Display & Video 360 rose from 5th to 4th among programmatic advertising platforms in New Zealand.

How did search popularity change for New Zealand programmatic advertising platforms in October 2026?

6 changes

  1. In October 2026, StackAdapt overtook The Trade Desk to become the leader among programmatic advertising platforms in New Zealand, with 39.1% of the searches.

  2. In October 2026, Display & Video 360 gained share of searches among programmatic advertising platforms in New Zealand, from 6.5% to 8.7%.

  3. In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.

  4. In October 2026, Amazon DSP gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.

  5. In October 2026, The Trade Desk lost share of searches among programmatic advertising platforms in New Zealand, from 38.7% to 30.4%.

  6. In October 2026, Criteo lost share of searches among programmatic advertising platforms in New Zealand, from 16.1% to 13%.

How are Display & Video 360’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Display & Video 360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • display and video 360
  • displayvideo360

How the Brand Demand Index is measured

Do you work for Display & Video 360? To request corrections or removal please contact us via our support page and we will be happy to assist.

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