Brandwave

How popular isAmazon DSP?

In October 2026, people searched for Amazon DSP by name about 10 times in New Zealand, a 66.7% decrease from the previous year. These searches made up 4.3% of all New Zealand programmatic advertising platform searches, placing Amazon DSP sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about programmatic advertising platforms, Amazon DSP appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

Amazon DSP is the sixth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. StackAdaptShare of searches 39.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. The Trade DeskShare of searches 30.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CriteoShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Display & Video 360Share of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Amazon DSPShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top programmatic advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon DSP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon DSP is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Display & Video 3601st
  2. The Trade Desk2nd
  3. StackAdapt3rd
  4. Adform4th
  5. Amazon DSP5th
  6. Criteo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon DSP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about programmatic advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Amazon DSP compared with other New Zealand programmatic advertising platforms?

Amazon DSP against programmatic advertising platforms in New Zealand, by month

Share of searches by month for StackAdapt, The Trade Desk, Criteo, Display & Video 360, Adform, Amazon DSP. The figures are in the table below the chart.

View monthly share of searches table
MonthStackAdaptThe Trade DeskCriteoDisplay & Video 360AdformAmazon DSP
Nov 202529.4%38.2%14.7%5.9%2.9%8.8%
Dec 202519%42.9%14.3%9.5%4.8%9.5%
Jan 202624.2%45.5%12.1%3%3%12.1%
Feb 202626.5%44.1%14.7%5.9%2.9%5.9%
Mar 202619.5%56.1%12.2%4.9%2.4%4.9%
Apr 202629%38.7%16.1%6.5%3.2%6.5%
May 202630%40%13.3%6.7%3.3%6.7%
Jun 202628.6%42.9%14.3%7.1%3.6%3.6%
Jul 202629.2%41.7%16.7%4.2%4.2%4.2%
Aug 202631.4%45.7%11.4%2.9%2.9%5.7%
Sep 202632.3%38.7%16.1%6.5%3.2%3.2%
Oct 202639.1%30.4%13%8.7%4.3%4.3%

  1. 1.StackAdapt

    39.1%

    Moved from 2nd to 1st. 90 estimated branded searches, -10% vs prior month. Share +6.9 points.

  2. 2.The Trade Desk

    30.4%

    Moved from 1st to 2nd. 70 estimated branded searches, -41.7% vs prior month. Share -8.3 points.

  3. 3.Criteo

    13%

    Held 3rd. 30 estimated branded searches, -40% vs prior month. Share -3.1 points.

  4. 4.Display & Video 360

    8.7%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share +2.2 points.

  5. 5.Adform

    4.3%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Amazon DSP

    4.3%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +1.1 points.

Compare popularity between Amazon DSP and its closest rivals

Every comparison with Amazon DSP

5 comparisons

How has branded search demand for Amazon DSP changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Amazon DSP in New Zealand fell from 30 to 10.
  • Across the 12 months ending October 2026, Amazon DSP’s share of searches among programmatic advertising platforms in New Zealand decreased from 8.8% to 4.3%.
  • Across the 12 months ending October 2026, Amazon DSP’s share of searches among programmatic advertising platforms in New Zealand peaked at 12.1% in January 2026 and was lowest at 3.2% in September 2026.
  • Across the 12 months ending October 2026, Amazon DSP fell from 4th to 6th among programmatic advertising platforms in New Zealand.

How did search popularity change for New Zealand programmatic advertising platforms in October 2026?

6 changes

  1. In October 2026, StackAdapt overtook The Trade Desk to become the leader among programmatic advertising platforms in New Zealand, with 39.1% of the searches.

  2. In October 2026, Display & Video 360 gained share of searches among programmatic advertising platforms in New Zealand, from 6.5% to 8.7%.

  3. In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.

  4. In October 2026, Amazon DSP gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.

  5. In October 2026, The Trade Desk lost share of searches among programmatic advertising platforms in New Zealand, from 38.7% to 30.4%.

  6. In October 2026, Criteo lost share of searches among programmatic advertising platforms in New Zealand, from 16.1% to 13%.

How are Amazon DSP’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon DSP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazondsp

How the Brand Demand Index is measured

Who owns Amazon DSP?

Amazon DSP is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand.

Do you work for Amazon DSP? To request corrections or removal please contact us via our support page and we will be happy to assist.

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