Adform vs Amazon DSP:Which is more popular in New Zealand?
In October 2026, Adform and Amazon DSP were level in searches among programmatic advertising platforms in New Zealand, with an estimated 10 branded searches each, at 4.3% of the total each. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, Adform appeared in three of the five answers and Amazon DSP in two. Adform and Amazon DSP were each mentioned first in two of the four answers.
Who do people search for more?
Adform and Amazon DSP are searched for about as often as each other.
Who does AI mention more?
Adform, mentioned in 3 of 5 answers, Amazon DSP in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top programmatic advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adform was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon DSP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adform and Amazon DSP were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Adform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon DSP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about programmatic advertising platforms
5 answers
Asked ChatGPT
“Which programmatic advertising platform should I use in New Zealand?”
Asked ChatGPT
“What are the best programmatic advertising platforms in New Zealand?”
Asked ChatGPT
“What's the best programmatic advertising platform in New Zealand for a media team?”
Searched Google, AI Overview
“programmatic advertising platform”
Searched Google, AI Overview
“dsp platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adform or Amazon DSP more popular in search?
This chart shows how often people search Google for Adform and Amazon DSP by name. Each line represents a brand's share of searches for all six programmatic advertising platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Adform, Amazon DSP. The figures are in the table below the chart.
View monthly share of searches table
| Month | StackAdapt | The Trade Desk | Criteo | Display & Video 360 | Adform | Amazon DSP |
|---|---|---|---|---|---|---|
| Nov 2025 | 29.4% | 38.2% | 14.7% | 5.9% | 2.9% | 8.8% |
| Dec 2025 | 19% | 42.9% | 14.3% | 9.5% | 4.8% | 9.5% |
| Jan 2026 | 24.2% | 45.5% | 12.1% | 3% | 3% | 12.1% |
| Feb 2026 | 26.5% | 44.1% | 14.7% | 5.9% | 2.9% | 5.9% |
| Mar 2026 | 19.5% | 56.1% | 12.2% | 4.9% | 2.4% | 4.9% |
| Apr 2026 | 29% | 38.7% | 16.1% | 6.5% | 3.2% | 6.5% |
| May 2026 | 30% | 40% | 13.3% | 6.7% | 3.3% | 6.7% |
| Jun 2026 | 28.6% | 42.9% | 14.3% | 7.1% | 3.6% | 3.6% |
| Jul 2026 | 29.2% | 41.7% | 16.7% | 4.2% | 4.2% | 4.2% |
| Aug 2026 | 31.4% | 45.7% | 11.4% | 2.9% | 2.9% | 5.7% |
| Sep 2026 | 32.3% | 38.7% | 16.1% | 6.5% | 3.2% | 3.2% |
| Oct 2026 | 39.1% | 30.4% | 13% | 8.7% | 4.3% | 4.3% |
How has branded search for Adform and Amazon DSP changed in New Zealand over the last 12 months?
3 findings
- Adform was ahead of Amazon DSP in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Adform’s share of searches among programmatic advertising platforms in New Zealand moved from 2.9% to 4.3%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Amazon DSP’s share of searches among programmatic advertising platforms in New Zealand moved from 8.8% to 4.3%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand programmatic advertising platforms in October 2026?
2 changes
In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.
In October 2026, Amazon DSP gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.
How are Adform’s and Amazon DSP’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adform’s and Amazon DSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adform
1 branded search term
- adform
Amazon DSP
1 branded search term
- amazondsp
Other head-to-heads among programmatic advertising platforms
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