Display & Video 360 vs The Trade Desk:Which is more popular in New Zealand?
In October 2026, The Trade Desk had more branded searches than Display & Video 360 among programmatic advertising platforms in New Zealand. The Trade Desk had about 70 branded searches, while Display & Video 360 had 20. The Trade Desk made up 30.4% of all programmatic advertising platform searches we track, and Display & Video 360 accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, both Display & Video 360 and The Trade Desk appeared in all five answers. Display & Video 360 was mentioned before The Trade Desk in three out of four answers.
Who do people search for more?
The Trade Desk, about 4 searches for every 1 for Display & Video 360
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Display & Video 360, named ahead of The Trade Desk in 3 of 4 answers
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Top programmatic advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Display & Video 360 and The Trade Desk showed up in all five answers. Display & Video 360 was listed before The Trade Desk in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon DSP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about programmatic advertising platforms
5 answers
Asked ChatGPT
“Which programmatic advertising platform should I use in New Zealand?”
Asked ChatGPT
“What are the best programmatic advertising platforms in New Zealand?”
Asked ChatGPT
“What's the best programmatic advertising platform in New Zealand for a media team?”
Searched Google, AI Overview
“programmatic advertising platform”
Searched Google, AI Overview
“dsp platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Display & Video 360 or The Trade Desk more popular in search?
This chart shows how often people search Google for Display & Video 360 and The Trade Desk by name. Each line represents a brand's share of searches for all six programmatic advertising platforms we track, month by month, from searches in New Zealand.
Share of searches by month for The Trade Desk, Display & Video 360. The figures are in the table below the chart.
View monthly share of searches table
| Month | StackAdapt | The Trade Desk | Criteo | Display & Video 360 | Adform | Amazon DSP |
|---|---|---|---|---|---|---|
| Nov 2025 | 29.4% | 38.2% | 14.7% | 5.9% | 2.9% | 8.8% |
| Dec 2025 | 19% | 42.9% | 14.3% | 9.5% | 4.8% | 9.5% |
| Jan 2026 | 24.2% | 45.5% | 12.1% | 3% | 3% | 12.1% |
| Feb 2026 | 26.5% | 44.1% | 14.7% | 5.9% | 2.9% | 5.9% |
| Mar 2026 | 19.5% | 56.1% | 12.2% | 4.9% | 2.4% | 4.9% |
| Apr 2026 | 29% | 38.7% | 16.1% | 6.5% | 3.2% | 6.5% |
| May 2026 | 30% | 40% | 13.3% | 6.7% | 3.3% | 6.7% |
| Jun 2026 | 28.6% | 42.9% | 14.3% | 7.1% | 3.6% | 3.6% |
| Jul 2026 | 29.2% | 41.7% | 16.7% | 4.2% | 4.2% | 4.2% |
| Aug 2026 | 31.4% | 45.7% | 11.4% | 2.9% | 2.9% | 5.7% |
| Sep 2026 | 32.3% | 38.7% | 16.1% | 6.5% | 3.2% | 3.2% |
| Oct 2026 | 39.1% | 30.4% | 13% | 8.7% | 4.3% | 4.3% |
How has branded search for Display & Video 360 and The Trade Desk changed in New Zealand over the last 12 months?
3 findings
- The Trade Desk was ahead of Display & Video 360 in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Display & Video 360’s share of searches among programmatic advertising platforms in New Zealand moved from 5.9% to 8.7%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending October 2026, The Trade Desk’s share of searches among programmatic advertising platforms in New Zealand moved from 38.2% to 30.4%, and its estimated monthly branded searches moved from 130 to 70.
How did search popularity change for New Zealand programmatic advertising platforms in October 2026?
3 changes
In October 2026, StackAdapt overtook The Trade Desk to become the leader among programmatic advertising platforms in New Zealand, with 39.1% of the searches.
In October 2026, Display & Video 360 gained share of searches among programmatic advertising platforms in New Zealand, from 6.5% to 8.7%.
In October 2026, The Trade Desk lost share of searches among programmatic advertising platforms in New Zealand, from 38.7% to 30.4%.
How are Display & Video 360’s and The Trade Desk’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Display & Video 360’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Display & Video 360
2 branded search terms
- display and video 360
- displayvideo360
The Trade Desk
5 branded search terms
- the trade desk
- the trade desk dsp
- the trade desk programmatic
- thetradedesk
- thetradedesk dsp
Other head-to-heads among programmatic advertising platforms
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