How popular isThe Trade Desk?
In October 2026, people searched for The Trade Desk by name about 70 times in New Zealand, a 46.2% decrease from the previous year. These searches made up 30.4% of all New Zealand programmatic advertising platform searches, placing The Trade Desk second out of six platforms. When we asked both ChatGPT and Google AI Overviews about programmatic advertising platforms, The Trade Desk appeared in all answers and was the second most recommended of the six.
The Trade Desk is the second most searched of 6 competitors and the second most recommended in the AI answers we collected.
StackAdaptShare of searches 39.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
The Trade DeskShare of searches 30.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CriteoShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Display & Video 360Share of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AdformShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top programmatic advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Trade Desk appeared in all five answers. The Trade Desk is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon DSP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about programmatic advertising platforms
5 answers
Asked ChatGPT
“Which programmatic advertising platform should I use in New Zealand?”
Asked ChatGPT
“What are the best programmatic advertising platforms in New Zealand?”
Asked ChatGPT
“What's the best programmatic advertising platform in New Zealand for a media team?”
Searched Google, AI Overview
“programmatic advertising platform”
Searched Google, AI Overview
“dsp platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for The Trade Desk compared with other New Zealand programmatic advertising platforms?
Share of searches by month for StackAdapt, The Trade Desk, Criteo, Display & Video 360, Adform, Amazon DSP. The figures are in the table below the chart.
View monthly share of searches table
| Month | StackAdapt | The Trade Desk | Criteo | Display & Video 360 | Adform | Amazon DSP |
|---|---|---|---|---|---|---|
| Nov 2025 | 29.4% | 38.2% | 14.7% | 5.9% | 2.9% | 8.8% |
| Dec 2025 | 19% | 42.9% | 14.3% | 9.5% | 4.8% | 9.5% |
| Jan 2026 | 24.2% | 45.5% | 12.1% | 3% | 3% | 12.1% |
| Feb 2026 | 26.5% | 44.1% | 14.7% | 5.9% | 2.9% | 5.9% |
| Mar 2026 | 19.5% | 56.1% | 12.2% | 4.9% | 2.4% | 4.9% |
| Apr 2026 | 29% | 38.7% | 16.1% | 6.5% | 3.2% | 6.5% |
| May 2026 | 30% | 40% | 13.3% | 6.7% | 3.3% | 6.7% |
| Jun 2026 | 28.6% | 42.9% | 14.3% | 7.1% | 3.6% | 3.6% |
| Jul 2026 | 29.2% | 41.7% | 16.7% | 4.2% | 4.2% | 4.2% |
| Aug 2026 | 31.4% | 45.7% | 11.4% | 2.9% | 2.9% | 5.7% |
| Sep 2026 | 32.3% | 38.7% | 16.1% | 6.5% | 3.2% | 3.2% |
| Oct 2026 | 39.1% | 30.4% | 13% | 8.7% | 4.3% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 39.1% | 90 | -10% | +6.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.4% | 70 | -41.7% | -8.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13% | 30 | -40% | -3.1 points | |
| 4, held 4th | 8.7% | 20 | 0% | +2.2 points | |
| 5, held 5th | 4.3% | 10 | 0% | +1.1 points | |
| 6, held 6th | 4.3% | 10 | 0% | +1.1 points |
39.1%
Moved from 2nd to 1st. 90 estimated branded searches, -10% vs prior month. Share +6.9 points.
30.4%
Moved from 1st to 2nd. 70 estimated branded searches, -41.7% vs prior month. Share -8.3 points.
3.
Criteo13%
Held 3rd. 30 estimated branded searches, -40% vs prior month. Share -3.1 points.
8.7%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share +2.2 points.
5.
Adform4.3%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share +1.1 points.
4.3%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share +1.1 points.
Compare popularity between The Trade Desk and its closest rivals
Every comparison with The Trade Desk
11 comparisons
- Google Ads vs The Trade Desk
- LinkedIn Ads vs The Trade Desk
- Meta Ads vs The Trade Desk
- StackAdapt vs The Trade Desk
- Criteo vs The Trade Desk
- AdRoll vs The Trade Desk
- Display & Video 360 vs The Trade Desk
- Adform vs The Trade Desk
- Amazon DSP vs The Trade Desk
- Basis Technologies vs The Trade Desk
- Quantcast vs The Trade Desk
How has branded search demand for The Trade Desk changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for The Trade Desk in New Zealand fell from 130 to 70.
- Across the 12 months ending October 2026, The Trade Desk’s share of searches among programmatic advertising platforms in New Zealand decreased from 38.2% to 30.4%.
- Across the 12 months ending October 2026, The Trade Desk’s share of searches among programmatic advertising platforms in New Zealand peaked at 56.1% in March 2026 and was lowest at 30.4% in October 2026.
- Across the 12 months ending October 2026, The Trade Desk fell from 1st to 2nd among programmatic advertising platforms in New Zealand.
How did search popularity change for New Zealand programmatic advertising platforms in October 2026?
6 changes
In October 2026, StackAdapt overtook The Trade Desk to become the leader among programmatic advertising platforms in New Zealand, with 39.1% of the searches.
In October 2026, Display & Video 360 gained share of searches among programmatic advertising platforms in New Zealand, from 6.5% to 8.7%.
In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.
In October 2026, Amazon DSP gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.
In October 2026, The Trade Desk lost share of searches among programmatic advertising platforms in New Zealand, from 38.7% to 30.4%.
In October 2026, Criteo lost share of searches among programmatic advertising platforms in New Zealand, from 16.1% to 13%.
How are The Trade Desk’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the trade desk
- the trade desk dsp
- the trade desk programmatic
- thetradedesk
- thetradedesk dsp
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Where does The Trade Desk compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Digital ad buying platforms | 5th of 8 | 0.34% | Show ranking |
| Programmatic advertising platforms | 2nd of 6 | 30.4% | Shown above |
Is The Trade Desk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.