Amazon DSP vs The Trade Desk:Which is more popular by branded search in New Zealand?
In August 2026, The Trade Desk had more branded searches than Amazon DSP among programmatic advertising platforms in New Zealand. The Trade Desk was estimated to have 170 branded searches compared to Amazon DSP’s 20, and held a 30.9% Share of Search versus Amazon DSP’s 3.6%.
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Which is more popular in search, Amazon DSP or The Trade Desk?
Compare the demand-side and programmatic advertising platforms New Zealand agencies and brands buy media through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Trade Desk, Amazon DSP. The figures are in the table below the chart.
View monthly share of search table
| Month | Display & Video 360 | The Trade Desk | StackAdapt | Criteo | Amazon DSP |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 18% | 18% | 16% | 6% |
| Nov 2025 | 36.4% | 25.5% | 20% | 12.7% | 5.5% |
| Dec 2025 | 35.5% | 29% | 12.9% | 12.9% | 9.7% |
| Jan 2026 | 29.8% | 31.9% | 17% | 10.6% | 10.6% |
| Feb 2026 | 38.9% | 27.8% | 18.5% | 11.1% | 3.7% |
| Mar 2026 | 34.4% | 37.7% | 13.1% | 9.8% | 4.9% |
| Apr 2026 | 38.3% | 25.5% | 19.1% | 12.8% | 4.3% |
| May 2026 | 45.5% | 21.8% | 18.2% | 9.1% | 5.5% |
| Jun 2026 | 47.2% | 24.5% | 17% | 9.4% | 1.9% |
| Jul 2026 | 49% | 24.5% | 14.3% | 10.2% | 2% |
| Aug 2026 | 36.4% | 30.9% | 20% | 9.1% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon DSP and The Trade Desk comparison changed over the last 12 months?
3 findings
- The Trade Desk was ahead of Amazon DSP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand moved from 6% to 3.6%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms in New Zealand moved from 18% to 30.9%, and its estimated monthly branded searches moved from 90 to 170.
How did search popularity change for New Zealand programmatic advertising platforms in August 2026?
2 changes
In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 24.5% to 30.9%.
In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon DSP’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
2 branded search terms
- advertising amazon com
- amazondsp
The Trade Desk
7 branded search terms
- the trade desk
- the trade desk dsp
- the trade desk near me
- the trade desk programmatic
- thetradedesk
- thetradedesk com
- thetradedesk dsp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.