Brandwave

Programmatic advertising platforms in New Zealand:Which brands are most popular in search?

In August 2026, Display & Video 360 was the most searched among programmatic advertising platforms in New Zealand, with an estimated 200 branded searches and 36.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Display & Video 36036.4%
  2. The Trade Desk30.9%
  3. StackAdapt20%
  4. Criteo9.1%
  5. Amazon DSP3.6%

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Share of SearchLeaderboard

Compare the demand-side and programmatic advertising platforms New Zealand agencies and brands buy media through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among programmatic advertising platforms in New Zealand, by month

Share of Search by month for Display & Video 360, The Trade Desk, StackAdapt, Criteo, Amazon DSP. The figures are in the table below the chart.

View monthly share of search table
MonthDisplay & Video 360The Trade DeskStackAdaptCriteoAmazon DSP
Oct 202542%18%18%16%6%
Nov 202536.4%25.5%20%12.7%5.5%
Dec 202535.5%29%12.9%12.9%9.7%
Jan 202629.8%31.9%17%10.6%10.6%
Feb 202638.9%27.8%18.5%11.1%3.7%
Mar 202634.4%37.7%13.1%9.8%4.9%
Apr 202638.3%25.5%19.1%12.8%4.3%
May 202645.5%21.8%18.2%9.1%5.5%
Jun 202647.2%24.5%17%9.4%1.9%
Jul 202649%24.5%14.3%10.2%2%
Aug 202636.4%30.9%20%9.1%3.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Display & Video 360

    36.4%

    held 1st · 200 estimated branded searches · -16.7% vs prior month · -12.6 points

  2. 2.The Trade Desk

    30.9%

    held 2nd · 170 estimated branded searches · +41.7% vs prior month · +6.4 points

  3. 3.StackAdapt

    20%

    held 3rd · 110 estimated branded searches · +57.1% vs prior month · +5.7 points

  4. 4.Criteo

    9.1%

    held 4th · 50 estimated branded searches · 0% vs prior month · -1.1 points

  5. 5.Amazon DSP

    3.6%

    held 5th · 20 estimated branded searches · +100% vs prior month · +1.6 points

Compare search popularity between leading brands

Which brand is most popular in search among programmatic advertising platforms in New Zealand?

In August 2026, Display & Video 360 was the most searched among programmatic advertising platforms in New Zealand, with an estimated 200 branded searches and 36.4% estimated Share of Search within this set. The Trade Desk is in 2nd place, 5.5 percentage points behind at 30.9% Share of Search.

New Zealand programmatic advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Display & Video 36042% → 36.4%49%Jul 202629.8%Jan 20261st
The Trade Desk18% → 30.9%37.7%Mar 202618%Oct 20253rd → 2nd
StackAdapt18% → 20%20%Nov 202512.9%Dec 20252nd → 3rd
Criteo16% → 9.1%16%Oct 20259.1%May 20264th
Amazon DSP6% → 3.6%10.6%Jan 20261.9%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms in New Zealand decreased from 42% to 36.4%.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms in New Zealand increased from 18% to 30.9%.
  • Across the 11 months ending August 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms in New Zealand increased from 18% to 20%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms in New Zealand decreased from 16% to 9.1%.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand decreased from 6% to 3.6%.
  • Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 49% in July 2026 and was lowest at 29.8% in January 2026.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 37.7% in March 2026 and was lowest at 18% in October 2025.
  • Across the 11 months ending August 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 20% in November 2025 and was lowest at 12.9% in December 2025.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 16% in October 2025 and was lowest at 9.1% in May 2026.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 10.6% in January 2026 and was lowest at 1.9% in June 2026.
  • Across the 11 months ending August 2026, The Trade Desk rose from 3rd to 2nd among programmatic advertising platforms in New Zealand.
  • Across the 11 months ending August 2026, StackAdapt fell from 2nd to 3rd among programmatic advertising platforms in New Zealand.

How did search popularity change for New Zealand programmatic advertising platforms in August 2026?

  1. In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 24.5% to 30.9%.

  2. In August 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 14.3% to 20%.

  3. In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%.

  4. In August 2026, Display & Video 360 lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 49% to 36.4%.

  5. In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 10.2% to 9.1%.

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