Brandwave

AdRoll vs The Trade Desk:Which is more popular in New Zealand?

In October 2026, The Trade Desk had more branded searches than AdRoll among digital ad buying platforms in New Zealand. The Trade Desk had about 70 branded searches, while AdRoll had 20. The Trade Desk made up 0.34% of all digital ad buying platform searches we track, and AdRoll accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about digital ad buying platforms, The Trade Desk appeared in four of the five answers and AdRoll in none.

Among digital ad buying platforms in New Zealand in October 2026

Who do people search for more?

The Trade Desk, about 4 searches for every 1 for AdRoll

The Trade Desk 70 searchesAdRoll 20 searches

Who does AI mention more?

The Trade Desk, mentioned in 4 of 5 answers, AdRoll in 0

The Trade Desk in 4 of 5AdRoll in 0 of 5

Who does AI recommend more?

The Trade Desk, the only one of the two named

The Trade Desk first in 3AdRoll never named

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Top digital ad buying platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AdRoll did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ads1st
  2. Meta Ads2nd
  3. The Trade Desk3rd
  4. LinkedIn Ads4th
  5. StackAdapt5th
  6. AdRoll–
  7. Basis Technologies–
  8. Quantcast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meta Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Trade Desk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LinkedIn Ads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StackAdapt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AdRoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Basis Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quantcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital ad buying platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AdRoll or The Trade Desk more popular in search?

This chart shows how often people search Google for AdRoll and The Trade Desk by name. Each line represents a brand's share of searches for all eight digital ad buying platforms we track, month by month, from searches in New Zealand.

AdRoll and The Trade Desk among digital ad buying platforms in New Zealand, by month

Share of searches by month for The Trade Desk, AdRoll. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsMeta AdsLinkedIn AdsStackAdaptThe Trade DeskAdRollBasis TechnologiesQuantcast
Nov 202589.6%7.9%1%0.55%0.67%0.12%0.06%0.06%
Dec 202588.1%8.9%1.5%0.36%0.8%0.18%0.09%0.09%
Jan 202685.4%11.3%1.5%0.49%0.99%0.14%0.07%0.14%
Feb 202687.2%9.4%1.5%0.5%1%0.22%0.07%0.07%
Mar 202687.1%9.4%1.5%0.41%1.2%0.18%0.06%0.12%
Apr 202687.9%9.5%1.2%0.42%0.65%0.12%0.06%0.06%
May 202686.3%11.1%1.2%0.41%0.64%0.18%0.06%0.06%
Jun 202687.6%9.5%1.5%0.41%0.65%0.12%0.12%0.12%
Jul 202687.6%9.5%1.5%0.41%0.53%0.24%0.12%0.12%
Aug 202687.7%9.5%1.2%0.53%0.83%0.06%0.06%0.06%
Sep 202686.2%11.1%1.2%0.52%0.64%0.17%0.12%0.06%
Oct 202688.9%9.3%0.83%0.44%0.34%0.1%0.05%0.05%

How has branded search for AdRoll and The Trade Desk changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand digital ad buying platforms in October 2026?

1 change

  1. In October 2026, The Trade Desk fell from 4th to 5th among digital ad buying platforms in New Zealand.

How are AdRoll’s and The Trade Desk’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AdRoll’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AdRoll

2 branded search terms

  • adroll
  • adroll retargeting

The Trade Desk

2 branded search terms

  • the trade desk
  • thetradedesk

How the Brand Demand Index is measured

Other head-to-heads among digital ad buying platforms

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