Adform vs The Trade Desk:Which is more popular in New Zealand?
In October 2026, The Trade Desk had more branded searches than Adform among programmatic advertising platforms in New Zealand. The Trade Desk had about 70 branded searches, while Adform had 10. The Trade Desk made up 30.4% of all programmatic advertising platform searches we track, and Adform accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, The Trade Desk appeared in all five answers and Adform in three. The Trade Desk was mentioned before Adform in every answer.
Who do people search for more?
The Trade Desk, about 7 searches for every 1 for Adform
Who does AI mention more?
The Trade Desk, mentioned in every answer we collected
Who does AI recommend more?
The Trade Desk, named ahead of Adform in every answer
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Top programmatic advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Trade Desk appeared in all five answers. Adform was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Trade Desk was listed before Adform in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon DSP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about programmatic advertising platforms
5 answers
Asked ChatGPT
“Which programmatic advertising platform should I use in New Zealand?”
Asked ChatGPT
“What are the best programmatic advertising platforms in New Zealand?”
Asked ChatGPT
“What's the best programmatic advertising platform in New Zealand for a media team?”
Searched Google, AI Overview
“programmatic advertising platform”
Searched Google, AI Overview
“dsp platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adform or The Trade Desk more popular in search?
This chart shows how often people search Google for Adform and The Trade Desk by name. Each line represents a brand's share of searches for all six programmatic advertising platforms we track, month by month, from searches in New Zealand.
Share of searches by month for The Trade Desk, Adform. The figures are in the table below the chart.
View monthly share of searches table
| Month | StackAdapt | The Trade Desk | Criteo | Display & Video 360 | Adform | Amazon DSP |
|---|---|---|---|---|---|---|
| Nov 2025 | 29.4% | 38.2% | 14.7% | 5.9% | 2.9% | 8.8% |
| Dec 2025 | 19% | 42.9% | 14.3% | 9.5% | 4.8% | 9.5% |
| Jan 2026 | 24.2% | 45.5% | 12.1% | 3% | 3% | 12.1% |
| Feb 2026 | 26.5% | 44.1% | 14.7% | 5.9% | 2.9% | 5.9% |
| Mar 2026 | 19.5% | 56.1% | 12.2% | 4.9% | 2.4% | 4.9% |
| Apr 2026 | 29% | 38.7% | 16.1% | 6.5% | 3.2% | 6.5% |
| May 2026 | 30% | 40% | 13.3% | 6.7% | 3.3% | 6.7% |
| Jun 2026 | 28.6% | 42.9% | 14.3% | 7.1% | 3.6% | 3.6% |
| Jul 2026 | 29.2% | 41.7% | 16.7% | 4.2% | 4.2% | 4.2% |
| Aug 2026 | 31.4% | 45.7% | 11.4% | 2.9% | 2.9% | 5.7% |
| Sep 2026 | 32.3% | 38.7% | 16.1% | 6.5% | 3.2% | 3.2% |
| Oct 2026 | 39.1% | 30.4% | 13% | 8.7% | 4.3% | 4.3% |
How has branded search for Adform and The Trade Desk changed in New Zealand over the last 12 months?
3 findings
- The Trade Desk was ahead of Adform in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Adform’s share of searches among programmatic advertising platforms in New Zealand moved from 2.9% to 4.3%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, The Trade Desk’s share of searches among programmatic advertising platforms in New Zealand moved from 38.2% to 30.4%, and its estimated monthly branded searches moved from 130 to 70.
How did search popularity change for New Zealand programmatic advertising platforms in October 2026?
3 changes
In October 2026, StackAdapt overtook The Trade Desk to become the leader among programmatic advertising platforms in New Zealand, with 39.1% of the searches.
In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%.
In October 2026, The Trade Desk lost share of searches among programmatic advertising platforms in New Zealand, from 38.7% to 30.4%.
How are Adform’s and The Trade Desk’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Adform’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adform
1 branded search term
- adform
The Trade Desk
5 branded search terms
- the trade desk
- the trade desk dsp
- the trade desk programmatic
- thetradedesk
- thetradedesk dsp
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