Criteo vs The Trade Desk:Which is more popular in New Zealand?
In October 2026, The Trade Desk had more branded searches than Criteo among programmatic advertising platforms in New Zealand. The Trade Desk had about 70 branded searches, while Criteo had 30. The Trade Desk made up 30.4% of all programmatic advertising platform searches we track, and Criteo accounted for 13%. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, The Trade Desk appeared in all five answers and Criteo in none.
Who do people search for more?
The Trade Desk, about 2 searches for every 1 for Criteo
Who does AI mention more?
The Trade Desk, mentioned in every answer we collected
Who does AI recommend more?
The Trade Desk, the only one of the two named
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Top programmatic advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Trade Desk appeared in all five answers. Criteo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon DSP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about programmatic advertising platforms
5 answers
Asked ChatGPT
“Which programmatic advertising platform should I use in New Zealand?”
Asked ChatGPT
“What are the best programmatic advertising platforms in New Zealand?”
Asked ChatGPT
“What's the best programmatic advertising platform in New Zealand for a media team?”
Searched Google, AI Overview
“programmatic advertising platform”
Searched Google, AI Overview
“dsp platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Criteo or The Trade Desk more popular in search?
This chart shows how often people search Google for Criteo and The Trade Desk by name. Each line represents a brand's share of searches for all six programmatic advertising platforms we track, month by month, from searches in New Zealand.
Share of searches by month for The Trade Desk, Criteo. The figures are in the table below the chart.
View monthly share of searches table
| Month | StackAdapt | The Trade Desk | Criteo | Display & Video 360 | Adform | Amazon DSP |
|---|---|---|---|---|---|---|
| Nov 2025 | 29.4% | 38.2% | 14.7% | 5.9% | 2.9% | 8.8% |
| Dec 2025 | 19% | 42.9% | 14.3% | 9.5% | 4.8% | 9.5% |
| Jan 2026 | 24.2% | 45.5% | 12.1% | 3% | 3% | 12.1% |
| Feb 2026 | 26.5% | 44.1% | 14.7% | 5.9% | 2.9% | 5.9% |
| Mar 2026 | 19.5% | 56.1% | 12.2% | 4.9% | 2.4% | 4.9% |
| Apr 2026 | 29% | 38.7% | 16.1% | 6.5% | 3.2% | 6.5% |
| May 2026 | 30% | 40% | 13.3% | 6.7% | 3.3% | 6.7% |
| Jun 2026 | 28.6% | 42.9% | 14.3% | 7.1% | 3.6% | 3.6% |
| Jul 2026 | 29.2% | 41.7% | 16.7% | 4.2% | 4.2% | 4.2% |
| Aug 2026 | 31.4% | 45.7% | 11.4% | 2.9% | 2.9% | 5.7% |
| Sep 2026 | 32.3% | 38.7% | 16.1% | 6.5% | 3.2% | 3.2% |
| Oct 2026 | 39.1% | 30.4% | 13% | 8.7% | 4.3% | 4.3% |
How has branded search for Criteo and The Trade Desk changed in New Zealand over the last 12 months?
3 findings
- The Trade Desk was ahead of Criteo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Criteo’s share of searches among programmatic advertising platforms in New Zealand moved from 14.7% to 13%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending October 2026, The Trade Desk’s share of searches among programmatic advertising platforms in New Zealand moved from 38.2% to 30.4%, and its estimated monthly branded searches moved from 130 to 70.
How did search popularity change for New Zealand programmatic advertising platforms in October 2026?
3 changes
In October 2026, StackAdapt overtook The Trade Desk to become the leader among programmatic advertising platforms in New Zealand, with 39.1% of the searches.
In October 2026, The Trade Desk lost share of searches among programmatic advertising platforms in New Zealand, from 38.7% to 30.4%.
In October 2026, Criteo lost share of searches among programmatic advertising platforms in New Zealand, from 16.1% to 13%.
How are Criteo’s and The Trade Desk’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Criteo’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Criteo
1 branded search term
- criteo
The Trade Desk
5 branded search terms
- the trade desk
- the trade desk dsp
- the trade desk programmatic
- thetradedesk
- thetradedesk dsp
Other head-to-heads among programmatic advertising platforms
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