Amazon DSP vs Criteo:Which is more popular by branded search in New Zealand?
In August 2026, Criteo had more branded searches than Amazon DSP among programmatic advertising platforms in New Zealand. Criteo was estimated to have 50 branded searches compared to Amazon DSP’s 20, and held a 9.1% Share of Search versus Amazon DSP’s 3.6%.
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Which is more popular in search, Amazon DSP or Criteo?
Compare the demand-side and programmatic advertising platforms New Zealand agencies and brands buy media through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Criteo, Amazon DSP. The figures are in the table below the chart.
View monthly share of search table
| Month | Display & Video 360 | The Trade Desk | StackAdapt | Criteo | Amazon DSP |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 18% | 18% | 16% | 6% |
| Nov 2025 | 36.4% | 25.5% | 20% | 12.7% | 5.5% |
| Dec 2025 | 35.5% | 29% | 12.9% | 12.9% | 9.7% |
| Jan 2026 | 29.8% | 31.9% | 17% | 10.6% | 10.6% |
| Feb 2026 | 38.9% | 27.8% | 18.5% | 11.1% | 3.7% |
| Mar 2026 | 34.4% | 37.7% | 13.1% | 9.8% | 4.9% |
| Apr 2026 | 38.3% | 25.5% | 19.1% | 12.8% | 4.3% |
| May 2026 | 45.5% | 21.8% | 18.2% | 9.1% | 5.5% |
| Jun 2026 | 47.2% | 24.5% | 17% | 9.4% | 1.9% |
| Jul 2026 | 49% | 24.5% | 14.3% | 10.2% | 2% |
| Aug 2026 | 36.4% | 30.9% | 20% | 9.1% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon DSP and Criteo comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Amazon DSP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand moved from 6% to 3.6%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms in New Zealand moved from 16% to 9.1%, and its estimated monthly branded searches moved from 80 to 50.
How did search popularity change for New Zealand programmatic advertising platforms in August 2026?
2 changes
In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%.
In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 10.2% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon DSP’s and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
2 branded search terms
- advertising amazon com
- amazondsp
Criteo
3 branded search terms
- criteo
- criteo com
- criteo near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.