Brandwave

How popular isWeber?

In September 2026, people searched for Weber by name about 698,000 times worldwide, a 9% increase from the previous year. These searches made up 60.7% of all global portable smoker brand searches, placing Weber first out of four brands. When we asked both ChatGPT and Google AI Overviews about portable smoker brands, Weber appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Weber is the most searched of 4 competitors and the third most recommended in AI answers.

  1. WeberShare of searches 60.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Pit BossShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. TraegerShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MasterbuiltShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top portable smoker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Weber is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pit Boss1st
  2. Traeger2nd
  3. Weber3rd
  4. Masterbuilt4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable smoker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which portable smoker brands compete with Weber?

Weber against portable smoker brands worldwide, by month

Share of searches by month for Weber, Pit Boss, Traeger, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberPit BossTraegerMasterbuilt
Oct 202562.4%16.3%18.8%2.5%
Nov 202553.5%19.9%24%2.6%
Dec 202548.8%21.5%26.8%2.9%
Jan 202660.4%15.1%22.1%2.4%
Feb 202662.9%15.7%18.9%2.5%
Mar 202660.8%18.6%18.2%2.4%
Apr 202660.5%18.4%18.1%3%
May 202657.1%19.1%20.9%2.8%
Jun 202652.5%21.5%23.5%2.6%
Jul 202659.4%19.9%17.8%2.9%
Aug 202662.5%16.3%18.7%2.5%
Sep 202660.7%18.6%18.3%2.4%

  1. 1.Weber

    60.7%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  2. 2.Pit Boss

    18.6%

    Moved from 3rd to 2nd. 92.1K estimated branded searches, -4.3% vs prior month. Share +2.2 points.

  3. 3.Traeger

    18.3%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  4. 4.Masterbuilt

    2.4%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Weber and its closest rivals

Every comparison with Weber

38 comparisons

How has branded search demand for Weber changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Weber worldwide rose from 640K to 698K.
  • Across the 12 months ending September 2026, Weber’s share of searches among portable smoker brands worldwide decreased from 62.4% to 60.7%.
  • Across the 12 months ending September 2026, Weber’s share of searches among portable smoker brands worldwide peaked at 62.9% in February 2026 and was lowest at 48.8% in December 2025.

How did search popularity change for portable smoker brands worldwide in September 2026?

2 changes

  1. In September 2026, Pit Boss overtook Traeger to rank 2nd among portable smoker brands worldwide, with 18.6% of the searches.

  2. In September 2026, Weber lost share of searches among portable smoker brands worldwide, from 62.5% to 60.7%.

How are Weber’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Weber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • weber
  • weber barbecue
  • weber bbq
  • weber grill
  • weber pellet grill
  • weber searwood
  • weber smokefire
  • weber smoker

Do you work for Weber? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Weber compete?

Weber is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ tool brands2nd of 633.1%Show ranking
Gas grill brands2nd of 933.1%Show ranking
BBQ brands1st of 742.1%Show ranking
Portable grill brands1st of 744.9%Show ranking
Grill brush brands1st of 953.9%Show ranking
Portable BBQ brands1st of 557.7%Show ranking
Grill mat brands1st of 559.5%Show ranking
BBQ accessories1st of 663.1%Show ranking
Barbecue brands1st of 764.3%Show ranking
Smoker grill brands1st of 672%Show ranking
Smoker brands1st of 576.4%Show ranking
Fire pit accessory brands1st of 765.8%Show ranking
Fire pit brands1st of 1055.9%Show ranking
Portable smoker brands1st of 460.7%Shown above
Pellet grill brands4th of 88.3%Show ranking
Creator with pink hair and a pink jacket

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