Brandwave

Masterbuilt vs Weber:Which is more popular?

In September 2026, Weber had more branded searches than Masterbuilt among portable smoker brands worldwide. Weber had about 301,000 branded searches, while Masterbuilt had 12,100. Weber made up 60.7% of all portable smoker brand searches we track, and Masterbuilt accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about portable smoker brands, Weber appeared in three of the five answers and Masterbuilt in two. Weber was mentioned before Masterbuilt in two out of three answers.

Among portable smoker brands worldwide in September 2026

Who do people search for more?

Weber, about 25 searches for every 1 for Masterbuilt

Weber 301K searchesMasterbuilt 12.1K searches

Who does AI mention more?

Weber, mentioned in 3 of 5 answers, Masterbuilt in 2

Weber in 3 of 5Masterbuilt in 2 of 5

Who does AI recommend more?

Weber, named ahead of Masterbuilt in 2 of 3 answers

Weber first in 2Masterbuilt first in 1

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Top portable smoker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Masterbuilt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weber was listed before Masterbuilt in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pit Boss1st
  2. Traeger2nd
  3. Weber3rd
  4. Masterbuilt4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable smoker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Masterbuilt or Weber more popular in search?

This chart shows how often people search Google for Masterbuilt and Weber by name. Each line represents a brand's share of searches for all four portable smoker brands we track, month by month, from English-language searches worldwide.

Masterbuilt and Weber among portable smoker brands worldwide, by month

Share of searches by month for Weber, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberPit BossTraegerMasterbuilt
Oct 202562.4%16.3%18.8%2.5%
Nov 202553.5%19.9%24%2.6%
Dec 202548.8%21.5%26.8%2.9%
Jan 202660.4%15.1%22.1%2.4%
Feb 202662.9%15.7%18.9%2.5%
Mar 202660.8%18.6%18.2%2.4%
Apr 202660.5%18.4%18.1%3%
May 202657.1%19.1%20.9%2.8%
Jun 202652.5%21.5%23.5%2.6%
Jul 202659.4%19.9%17.8%2.9%
Aug 202662.5%16.3%18.7%2.5%
Sep 202660.7%18.6%18.3%2.4%

How has the Masterbuilt and Weber comparison changed over the last 12 months?

3 findings
  • Weber was ahead of Masterbuilt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Masterbuilt’s share of searches among portable smoker brands worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, Weber’s share of searches among portable smoker brands worldwide moved from 62.4% to 60.7%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for portable smoker brands worldwide in September 2026?

1 change

  1. In September 2026, Weber lost share of searches among portable smoker brands worldwide, from 62.5% to 60.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Masterbuilt’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masterbuilt

1 branded search term

  • masterbuilt

Weber

1 branded search term

  • weber

How the Brand Demand Index is measured

Other head-to-heads among portable smoker brands

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