Traeger vs Weber:Which is more popular?
In September 2026, Weber had more branded searches than Traeger among portable smoker brands worldwide. Weber had about 301,000 branded searches, while Traeger had 90,500. Weber made up 60.7% of all portable smoker brand searches we track, and Traeger accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about portable smoker brands, Traeger appeared in four of the five answers and Weber in three. Traeger was mentioned before Weber in two out of three answers.
Who do people search for more?
Weber, about 3 searches for every 1 for Traeger
Who does AI mention more?
Traeger, mentioned in 4 of 5 answers, Weber in 3
Who does AI recommend more?
Traeger, named ahead of Weber in 2 of 3 answers
Follow Traeger vs Weber and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top portable smoker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Weber was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was listed before Weber in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pit Boss1st- Traeger2nd
- Weber3rd
Masterbuilt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weber3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pit Boss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masterbuilt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about portable smoker brands
5 answers
Asked ChatGPT
“Which portable smoker brand should I buy?”
Asked ChatGPT
“What are the best portable smoker brands?”
Asked ChatGPT
“What's the best portable smoker brand for tailgating?”
Searched Google, AI Overview
“best portable smoker”
Searched Google, AI Overview
“portable smoker for camping”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Traeger or Weber more popular in search?
This chart shows how often people search Google for Traeger and Weber by name. Each line represents a brand's share of searches for all four portable smoker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Weber, Traeger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Pit Boss | Traeger | Masterbuilt |
|---|---|---|---|---|
| Oct 2025 | 62.4% | 16.3% | 18.8% | 2.5% |
| Nov 2025 | 53.5% | 19.9% | 24% | 2.6% |
| Dec 2025 | 48.8% | 21.5% | 26.8% | 2.9% |
| Jan 2026 | 60.4% | 15.1% | 22.1% | 2.4% |
| Feb 2026 | 62.9% | 15.7% | 18.9% | 2.5% |
| Mar 2026 | 60.8% | 18.6% | 18.2% | 2.4% |
| Apr 2026 | 60.5% | 18.4% | 18.1% | 3% |
| May 2026 | 57.1% | 19.1% | 20.9% | 2.8% |
| Jun 2026 | 52.5% | 21.5% | 23.5% | 2.6% |
| Jul 2026 | 59.4% | 19.9% | 17.8% | 2.9% |
| Aug 2026 | 62.5% | 16.3% | 18.7% | 2.5% |
| Sep 2026 | 60.7% | 18.6% | 18.3% | 2.4% |
How has the Traeger and Weber comparison changed over the last 12 months?
3 findings
- Weber was ahead of Traeger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Traeger’s share of searches among portable smoker brands worldwide moved from 18.8% to 18.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Weber’s share of searches among portable smoker brands worldwide moved from 62.4% to 60.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for portable smoker brands worldwide in September 2026?
2 changes
In September 2026, Pit Boss overtook Traeger to rank 2nd among portable smoker brands worldwide, with 18.6% of the searches.
In September 2026, Weber lost share of searches among portable smoker brands worldwide, from 62.5% to 60.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Traeger’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among portable smoker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.