Brandwave

How popular isSainsbury's in search?

In September 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 12 months. Sainsbury's holds 48.7% estimated Share of Search among canned fruit brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sainsbury's48.7%
  2. Tesco39.8%
  3. Princes8%
  4. Libby's2.9%
  5. Del Monte0.59%
  6. Dole—
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Where does Sainsbury's compete?

Sainsbury's is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Canned fruit brands1st of 648.7%Shown below
Frozen fruit brands1st of 649.2%Show ranking
Baked beans brands1st of 649.9%Show ranking
Bacon brands1st of 650.3%Show ranking
Fish finger brands1st of 654.4%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 783.8%Show ranking
Crumpets1st of 588%Show ranking
Couscous brands1st of 598.5%Show ranking

Which canned fruit brands compete with Sainsbury's?

Sainsbury's against canned fruit brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Princes, Libby's. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoPrincesLibby'sDel MonteDole
Oct 202549.5%40.5%6.6%3%0.49%—
Nov 202544.9%44.9%7.4%2.2%0.54%—
Dec 202545.7%45.7%6.2%1.9%0.56%—
Jan 202646.5%38.1%11.4%3.4%0.56%—
Feb 202646.5%38.1%11.4%3.4%0.56%—
Mar 202648.7%39.8%8%2.9%0.59%—
Apr 202646.8%38.3%11.5%2.8%0.56%—
May 202645.3%37.1%13.6%2.7%1.2%—
Jun 202651.8%34.7%10.4%2.6%0.51%—
Jul 202649%40.1%8%2.4%0.48%—
Aug 202648.7%39.8%8%2.9%0.59%—
Sep 202648.7%39.8%8%2.9%0.59%—

  1. 1.Sainsbury's

    48.7%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    39.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Princes

    8%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Libby's

    2.9%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Del Monte

    0.59%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Dole

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Sainsbury's and its closest rivals

Every comparison with Sainsbury's

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 12 months ending September 2026, Sainsbury's’ estimated Share of Search among canned fruit brands worldwide decreased from 49.5% to 48.7%.
  • Across the 12 months ending September 2026, Sainsbury's’ estimated Share of Search among canned fruit brands worldwide peaked at 51.8% in June 2026 and was lowest at 44.9% in November 2025.

How did search popularity change for canned fruit brands worldwide in September 2026?

  1. Estimated monthly branded searches for Princes worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.

  2. Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

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How the Brand Demand Index is measured

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