East End vs Sainsbury's:Which is searched more?
In August 2026, Sainsbury's had more branded searches than East End among chickpea brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to East End’s 121K, and held a 54.5% Share of Search versus East End’s 0.72%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, East End or Sainsbury's?
Compare the chickpea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, East End. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | East End |
|---|---|---|
| Oct 2025 | 54.5% | 0.72% |
| Nov 2025 | 49.6% | 0.66% |
| Dec 2025 | 49.7% | 0.54% |
| Jan 2026 | 54.5% | 0.72% |
| Feb 2026 | 54.5% | 0.72% |
| Mar 2026 | 54.5% | 0.72% |
| Apr 2026 | 54.5% | 0.72% |
| May 2026 | 54.5% | 0.72% |
| Jun 2026 | 59.3% | 0.78% |
| Jul 2026 | 54.5% | 0.72% |
| Aug 2026 | 54.5% | 0.72% |
| Sep 2026 | — | — |
How has the East End and Sainsbury's comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of East End in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, East End’s estimated Share of Search among chickpea brands worldwide held steady at 0.72%, and its estimated monthly branded searches held steady at 121K.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among chickpea brands worldwide held steady at 54.5%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for chickpea brands worldwide in August 2026?
0 changes
Neither East End nor Sainsbury's moved beyond provider rounding among chickpea brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using East End’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
East End
2 branded search terms
- east end
- eastend
Sainsbury's
1 branded search term
- sainsburys
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