How popular isJBL in search?
In September 2026, people searched for JBL by name about 4.4 million times worldwide, an 8.1% increase from the previous year. These searches made up 70.6% of all global soundbar with subwoofer brand searches, placing JBL first out of five brands. These are worldwide searches for English-language branded terms.
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Which soundbar with subwoofer brands compete with JBL?
Share of searches by month for JBL, Sonos, Samsung, Bose. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sonos | Samsung | Bose | LG |
|---|---|---|---|---|---|
| Oct 2025 | 70% | 21% | 4.7% | 3.5% | 0.69% |
| Nov 2025 | 70.8% | 21.1% | 3.9% | 3.6% | 0.57% |
| Dec 2025 | 74.2% | 18.2% | 3.3% | 3.7% | 0.49% |
| Jan 2026 | 74.1% | 18.2% | 4.1% | 3% | 0.6% |
| Feb 2026 | 68.5% | 20.6% | 6.6% | 3.4% | 0.83% |
| Mar 2026 | 65.5% | 24.1% | 6.3% | 3.3% | 0.79% |
| Apr 2026 | 77.4% | 15.5% | 4.3% | 2.1% | 0.63% |
| May 2026 | 70.5% | 21.2% | 4.7% | 2.9% | 0.7% |
| Jun 2026 | 73.3% | 18% | 4.9% | 3% | 0.73% |
| Jul 2026 | 72.7% | 17.9% | 5.7% | 3% | 0.72% |
| Aug 2026 | 69.9% | 21% | 5.5% | 2.9% | 0.69% |
| Sep 2026 | 70.6% | 21.2% | 4.7% | 2.9% | 0.57% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.6% | 2.2M | 0% | +0.6 points | |
| 2, held 2nd | 21.2% | 673K | 0% | +0.2 points | |
| 3, held 3rd | 4.7% | 151K | -14.2% | -0.7 points | |
| 4, held 4th | 2.9% | 92.4K | 0% | 0 points | |
| 5, held 5th | 0.57% | 18.1K | -18.5% | -0.1 points |
1.
JBL70.6%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Sonos21.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Samsung4.7%
Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -0.7 points.
4.
Bose2.9%
Held 4th. 92.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
LG0.57%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between JBL and its closest rivals
Every comparison with JBL
49 comparisons
- Apple AirPods vs JBL
- JBL vs Sony
- Beats vs JBL
- Anker vs JBL
- JBL vs Panasonic
- JBL vs Sonos
- JBL vs Skullcandy
- JBL vs Soundcore
- Bose vs JBL
- Bang & Olufsen vs JBL
- Jabra vs JBL
- JBL vs Shure
- Belkin vs JBL
- JBL vs RODE
- JBL vs Marshall
- JBL vs JVC
- Bowers & Wilkins vs JBL
- JBL vs Samsung
- JBL vs KEF
- JBL vs Klipsch
- JBL vs Vizio
- JBL vs Ultimate Ears
- AKG vs JBL
- Denon vs JBL
- JBL vs Marantz
- JBL vs SOUNDBOKS
- JBL vs JL Audio
- JBL vs Rockford Fosgate
- JBL vs Kicker
- Audison vs JBL
- JBL vs LG
- JBL vs Magic Mic
- JBL vs Yamaha
- DJI vs JBL
- JBL vs Pioneer
- JBL vs Mr Entertainer
- JBL vs Morel
- Ikarao vs JBL
- JBL vs Singing Machine
- JBL vs Mpow
- Alpine vs JBL
- JBL vs Kenwood Car Audio
- JBL vs Sennheiser
- BuddyPhones vs JBL
- Focal Car Audio vs JBL
- JBL vs VocoPro
- JBL vs Party Tyme
- JBL vs Karaoke USA
- JBL vs Puro Sound
How has branded search demand for JBL changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for JBL worldwide rose from 4.1M to 4.4M.
- Across the 12 months ending September 2026, JBL’s share of searches among soundbar with subwoofer brands worldwide increased from 70% to 70.6%.
- Across the 12 months ending September 2026, JBL’s share of searches among soundbar with subwoofer brands worldwide peaked at 77.4% in April 2026 and was lowest at 65.5% in March 2026.
How did search popularity change for soundbar with subwoofer brands worldwide in September 2026?
4 changes
In September 2026, JBL gained share of searches among soundbar with subwoofer brands worldwide, from 69.9% to 70.6%.
In September 2026, Samsung lost share of searches among soundbar with subwoofer brands worldwide, from 5.5% to 4.7%.
Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Bose worldwide fell 17.8% over 12 measured months, from 112K to 92.4K in September 2026.
How are JBL’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jbl
- jbl charge 6
- jbl karaoke
- jbl karaoke machine
- jbl partybox
- jbl speaker
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Where does JBL compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wireless earbud brands | 2nd of 9 | 14.4% | Show ranking |
| Headphone brands | 2nd of 10 | 14.6% | Show ranking |
| Wireless headphones brands | 2nd of 10 | 14.8% | Show ranking |
| Ear buds brands | 2nd of 5 | 16% | Show ranking |
| Earphones brands | 2nd of 8 | 16.1% | Show ranking |
| Bluetooth speaker brands | 1st of 9 | 39.1% | Show ranking |
| Surround sound system brands | 1st of 10 | 39.3% | Show ranking |
| Party speaker brands | 1st of 7 | 46.6% | Show ranking |
| Soundbar brands | 1st of 8 | 41.7% | Show ranking |
| Home cinema brands | 1st of 12 | 42.2% | Show ranking |
| Kids headphones | 2nd of 5 | 41.4% | Show ranking |
| Speaker brands | 1st of 9 | 75.3% | Show ranking |
| Wireless microphone brands | 1st of 5 | 89.4% | Show ranking |
| Soundbar with subwoofer brands | 1st of 5 | 70.6% | Shown above |
| Car audio brands | 1st of 11 | 86.6% | Show ranking |
| Karaoke machine brands | 1st of 8 | 38.3% | Show ranking |
Is JBL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.