Brandwave

How popular isSonos?

In September 2026, people searched for Sonos by name about 865,000 times worldwide, about the same as the previous year. These searches made up 21.2% of all global soundbar with subwoofer brand searches, placing Sonos second out of five brands. When we asked both ChatGPT and Google AI Overviews about soundbar with subwoofer brands, Sonos appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Sonos is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. JBLShare of searches 70.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SonosShare of searches 21.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SamsungShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BoseShare of searches 2.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. LGShare of searches 0.57%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sonos was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sonos is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. JBL2nd
  3. Sonos3rd
  4. LG4th
  5. Bose5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers

  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to?”

    1. 1Samsung
    2. 2JBL
    3. 3Sonos
    4. 4LG

  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands?”

    1. 1Samsung
    2. 2Sonos
    3. 3JBL
    4. 4Bose
    5. 5LG

  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand for deep bass?”

    1. 1Samsung
    2. 2JBL

  • Searched Google, AI Overview

    “best soundbar with subwoofer”

    1. 1Samsung
    2. 2JBL
    3. 3Sonos

  • Searched Google, AI Overview

    “soundbar with wireless subwoofer”

    1. 1Samsung
    2. 2LG

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which soundbar with subwoofer brands compete with Sonos?

Sonos against soundbar with subwoofer brands worldwide, by month

Share of searches by month for JBL, Sonos, Samsung, Bose. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonosSamsungBoseLG
Oct 202570%21%4.7%3.5%0.69%
Nov 202570.8%21.1%3.9%3.6%0.57%
Dec 202574.2%18.2%3.3%3.7%0.49%
Jan 202674.1%18.2%4.1%3%0.6%
Feb 202668.5%20.6%6.6%3.4%0.83%
Mar 202665.5%24.1%6.3%3.3%0.79%
Apr 202677.4%15.5%4.3%2.1%0.63%
May 202670.5%21.2%4.7%2.9%0.7%
Jun 202673.3%18%4.9%3%0.73%
Jul 202672.7%17.9%5.7%3%0.72%
Aug 202669.9%21%5.5%2.9%0.69%
Sep 202670.6%21.2%4.7%2.9%0.57%

  1. 1.JBL

    70.6%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Sonos

    21.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Samsung

    4.7%

    Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -0.7 points.

  4. 4.Bose

    2.9%

    Held 4th. 92.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    0.57%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Sonos and its closest rivals

Every comparison with Sonos

21 comparisons

How has branded search demand for Sonos changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sonos worldwide held steady, from 874K to 865K.
  • Across the 12 months ending September 2026, Sonos’ share of searches among soundbar with subwoofer brands worldwide peaked at 24.1% in March 2026 and was lowest at 15.5% in April 2026.

How did search popularity change for soundbar with subwoofer brands worldwide in September 2026?

4 changes

  1. In September 2026, JBL gained share of searches among soundbar with subwoofer brands worldwide, from 69.9% to 70.6%.

  2. In September 2026, Samsung lost share of searches among soundbar with subwoofer brands worldwide, from 5.5% to 4.7%.

  3. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Bose worldwide fell 17.8% over 12 measured months, from 112K to 92.4K in September 2026.

How are Sonos’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker sonos
  • sonos
  • sonos move
  • sonos roam
  • sonos speaker

Do you work for Sonos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sonos compete?

Sonos is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bluetooth speaker brands3rd of 97.7%Show ranking
Surround sound system brands4th of 107.2%Show ranking
Soundbar brands4th of 87.6%Show ranking
Home cinema brands3rd of 127.7%Show ranking
Speaker brands2nd of 911.6%Show ranking
Soundbar with subwoofer brands2nd of 521.2%Shown above
Smart speaker brands1st of 542.2%Show ranking
Creator with pink hair and a pink jacket

Is Sonos your brand?

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