Brandwave

How popular isIrwin in search?

In September 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 12 months. Irwin holds 0.13% estimated Share of Search among saw blade brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita29.5%
  2. Bosch19.9%
  3. DeWalt19.8%
  4. Diablo19.8%
  5. Freud10.8%
  6. Irwin0.13%
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Where does Irwin compete?

Irwin is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saw blade brands6th of 60.13%Shown below
Spade bits brands4th of 40.14%Show ranking
Aviation snips brands7th of 80.14%Show ranking
Chalk box brands4th of 40.17%Show ranking
Wire cutters brands6th of 60.18%Show ranking
Pipe wrench brands6th of 60.2%Show ranking
Pipe bender brands3rd of 30.23%Show ranking
Wire stripper brands5th of 50.26%Show ranking
Saw horse brands4th of 40.33%Show ranking
Bolt cutters brands5th of 50.36%Show ranking
Jack plane brands3rd of 30.46%Show ranking
Hand tool brands7th of 81%Show ranking
Investor relations platforms2nd of 41.2%Show ranking
Tap wrench brands4th of 51.2%Show ranking
Bench vise brands4th of 51.2%Show ranking
Taps and dies brands4th of 64.5%Show ranking
Workbench vice brands3rd of 58.7%Show ranking

Which saw blade brands compete with Irwin?

Irwin against saw blade brands worldwide, by month

Share of Search by month for Makita, Bosch, DeWalt, Diablo, Freud, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaBoschDeWaltDiabloFreudIrwin
Oct 202537.2%20.9%17.8%11.9%11.9%0.17%
Nov 202536.5%19.5%21%11.5%11.5%0.14%
Dec 202530.6%21.2%21.3%17.4%9.5%0.14%
Jan 202628.2%23.5%19.4%15.8%12.9%0.16%
Feb 202629.7%21.1%20.7%17%11.3%0.17%
Mar 202633.3%21.4%19.3%12.9%12.9%0.16%
Apr 202628.9%21.7%19.8%16.2%13.2%0.16%
May 202628.2%20.6%19.1%19.1%12.8%0.15%
Jun 202631%22.4%21%14%11.5%0.14%
Jul 202628.7%25.3%19.4%15.9%10.6%0.16%
Aug 202631.2%24%21.1%14.1%9.4%0.14%
Sep 202629.5%19.9%19.8%19.8%10.8%0.13%

  1. 1.Makita

    29.5%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share -1.6 points.

  2. 2.Bosch

    19.9%

    Held 2nd. 677K estimated branded searches, -11.3% vs prior month. Share -4.1 points.

  3. 3.DeWalt

    19.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Diablo

    19.8%

    Held 4th. 673K estimated branded searches, +49.6% vs prior month. Share +5.7 points.

  5. 5.Freud

    10.8%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  6. 6.Irwin

    0.13%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Irwin and its closest rivals

Every comparison with Irwin

How has branded search demand for Irwin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among saw blade brands worldwide held steady, from 0.17% to 0.13%.

How did search popularity change for saw blade brands worldwide in September 2026?

  1. In September 2026, Diablo gained estimated Share of Search among saw blade brands worldwide, from 14.1% to 19.8%.

  2. In September 2026, Freud gained estimated Share of Search among saw blade brands worldwide, from 9.4% to 10.8%.

  3. In September 2026, Bosch lost estimated Share of Search among saw blade brands worldwide, from 24% to 19.9%.

  4. In September 2026, Makita lost estimated Share of Search among saw blade brands worldwide, from 31.2% to 29.5%.

  5. In September 2026, DeWalt lost estimated Share of Search among saw blade brands worldwide, from 21.1% to 19.8%.

  6. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How is Irwin measured?

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • irwin tools

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How the Brand Demand Index is measured

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