Irwin vs Tracey:Which is more popular by branded search?
In August 2026, Tracey had more branded searches than Irwin among taps and dies brands worldwide. Tracey was estimated to have 27.1K branded searches compared to Irwin’s 4.4K, and held a 10.5% Share of Search versus Irwin’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Irwin or Tracey?
Compare the taps and dies brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tracey, Irwin. The figures are in the table below the chart.
View monthly share of search table
| Month | Draper | GearWrench | Tracey | Sealey | Irwin | Vermont American |
|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 24.3% | 10.9% | 7.3% | 3.2% | 0.29% |
| Nov 2025 | 46.7% | 31.2% | 11.4% | 7.6% | 2.8% | 0.3% |
| Dec 2025 | 42.3% | 34.6% | 12.7% | 6.9% | 3.1% | 0.34% |
| Jan 2026 | 46.7% | 31.2% | 11.5% | 7.6% | 2.8% | 0.25% |
| Feb 2026 | 64.1% | 19.2% | 8.6% | 5.8% | 2.1% | 0.19% |
| Mar 2026 | 79.1% | 10.6% | 5.8% | 3.2% | 1.2% | 0.13% |
| Apr 2026 | 59.4% | 21.8% | 9.8% | 6.5% | 2.4% | 0.21% |
| May 2026 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.24% |
| Jun 2026 | 68.8% | 16.9% | 7.6% | 5.1% | 1.5% | 0.13% |
| Jul 2026 | 55.8% | 20.5% | 13.7% | 7.5% | 2.2% | 0.24% |
| Aug 2026 | 63.8% | 19.1% | 10.5% | 4.7% | 1.7% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
How has the Irwin and Tracey comparison changed over the last 12 months?
3 findings
- Tracey was ahead of Irwin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among taps and dies brands worldwide moved from 3.2% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Tracey’s estimated Share of Search among taps and dies brands worldwide moved from 10.9% to 10.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for taps and dies brands worldwide in August 2026?
2 changes
In August 2026, Tracey lost estimated Share of Search among taps and dies brands worldwide, from 13.7% to 10.5%.
In August 2026, Irwin lost estimated Share of Search among taps and dies brands worldwide, from 2.2% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Irwin’s and Tracey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.