How popular isTurners?
In September 2026, people searched for Turners by name about 111,000 times in New Zealand, about the same as the previous year. These searches made up 70.6% of all New Zealand vehicle auction house searches, placing Turners first out of four houses. When we asked both ChatGPT and Google AI Overviews about vehicle auction houses, Turners appeared in all answers and was the most recommended of the four.
Turners is the most searched of 4 competitors and the most recommended in AI answers.
TurnersShare of searches 70.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
ManheimShare of searches 28%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd- PicklesShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
GraysShare of searches 0.01%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top vehicle auction houses in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Turners appeared in all four answers. Turners is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about vehicle auction houses
4 answers
Asked ChatGPT
“Which vehicle auction house should I shop at in New Zealand?”
Asked ChatGPT
“What are the best vehicle auction houses in New Zealand?”
Asked ChatGPT
“What's the best vehicle auction house in New Zealand for a used car buyer?”
Searched Google, AI Overview
“car auctions nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“used vehicle auction”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which vehicle auction houses compete with Turners?
Share of searches by month for Turners, Manheim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Manheim | Pickles | Grays |
|---|---|---|---|---|
| Oct 2025 | 70.6% | 28.2% | 1.3% | 0.01% |
| Nov 2025 | 70.7% | 28% | 1.3% | 0.01% |
| Dec 2025 | 71.1% | 27.5% | 1.5% | 0.01% |
| Jan 2026 | 74.6% | 24.2% | 1.1% | 0.01% |
| Feb 2026 | 70.6% | 28% | 1.3% | 0.01% |
| Mar 2026 | 73.4% | 25.5% | 1.1% | 0.01% |
| Apr 2026 | 70.7% | 28.1% | 1.2% | 0% |
| May 2026 | 70.5% | 28.2% | 1.3% | 0.01% |
| Jun 2026 | 66.7% | 32.1% | 1.2% | 0.01% |
| Jul 2026 | 70.6% | 28.1% | 1.3% | 0.01% |
| Aug 2026 | 70.8% | 28% | 1.3% | 0.01% |
| Sep 2026 | 70.6% | 28% | 1.3% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.6% | 57.6K | -0.66% | -0.1 points | |
| 2, held 2nd | 28% | 22.9K | -0.31% | +0.1 points | |
| 3, held 3rd | 1.3% | 1.1K | +2.9% | 0 points | |
| 4, held 4th | 0.01% | 10 | 0% | 0 points |
1.
Turners70.6%
Held 1st. 57.6K estimated branded searches, -0.66% vs prior month. Share -0.1 points.
2.
Manheim28%
Held 2nd. 22.9K estimated branded searches, -0.31% vs prior month. Share +0.1 points.
3.Pickles
1.3%
Held 3rd. 1.1K estimated branded searches, +2.9% vs prior month. Share 0 points.
4.
Grays0.01%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Turners and its closest rivals
Every comparison with Turners
29 comparisons
- Trade Me Motors vs Turners
- Manheim vs Turners
- Turners vs Webb's
- AutoTrader NZ vs Turners
- Cordy's vs Turners
- Dunbar Sloane vs Turners
- International Art Centre vs Turners
- Pickles vs Turners
- True Value Cars vs Turners
- Art+Object vs Turners
- Bowater Toyota vs Turners
- Dunedin City Motors vs Turners
- Car Company Nelson vs Turners
- Stephen Hill Motors vs Turners
- Turners vs Valley Motor Court
- Energy City Ford vs Turners
- Dayman Motors vs Turners
- Merit Cars vs Turners
- Bayswater Vehicles vs Turners
- Auto Court vs Turners
- Evolution Motors vs Turners
- Carbase Carmart vs Turners
- Max Pennington’s AutoCity vs Turners
- Turners vs Value Vehicles
- Get Cars Richmond vs Turners
- Jones Motoring vs Turners
- Driven vs Turners
- Houston Motor Group vs Turners
- Turners vs Wayne Kirk Motor Group
How has branded search demand for Turners changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Turners in New Zealand held steady, from 112K to 111K.
- Across the 12 months ending September 2026, Turners’ share of searches among vehicle auction houses in New Zealand peaked at 74.6% in January 2026 and was lowest at 66.7% in June 2026.
How did search popularity change for New Zealand vehicle auction houses in September 2026?
0 changes
Nothing among vehicle auction houses moved beyond provider rounding in September 2026.
How are Turners’ branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Turners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- turner's auto
- turners
- turners auction
- turners auction live
- turners auctions machinery
- turners auto
- turners avalon drive
- turners botany
- turners buy cars
- turners car auctions
- turners cars
- turners cars botany
- turners cars dunedin
- turners cars napier
- turners cars nelson
- turners cars otahuhu
- turners cars westgate
- turners crashed cars
- turners finance
- turners napier
- turners nelson
- turners te rapa
- turners used cars
- turners westgate
- turnerscars
Do you work for Turners? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Turners compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car buying sites | 1st of 4 | 53.9% | Show ranking |
| Auction houses | 1st of 6 | 58.3% | Show ranking |
| Vehicle auction houses | 1st of 4 | 70.6% | Shown above |
| Dunedin used car dealerships | 1st of 8 | 63.6% | Show ranking |
| Nelson used car dealerships | 1st of 7 | 34.9% | Show ranking |
| Napier used car dealerships | 1st of 7 | 64% | Show ranking |
| New Plymouth used car dealerships | 1st of 5 | 64% | Show ranking |
Is Turners your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.