Turners vs Wayne Kirk Motor Group:Which is more popular?
In September 2026, Turners had more branded searches than Wayne Kirk Motor Group among Napier used car dealerships in New Zealand. Turners had about 1,600 branded searches, while Wayne Kirk Motor Group had 70. Turners made up 64% of all Napier used car dealership searches we track, and Wayne Kirk Motor Group accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Napier used car dealerships, Turners appeared in three of the four answers and Wayne Kirk Motor Group in none.
Who do people search for more?
Turners, about 23 searches for every 1 for Wayne Kirk Motor Group
Who does AI mention more?
Turners, mentioned in 3 of 4 answers, Wayne Kirk Motor Group in 0
Who does AI recommend more?
Turners, the only one of the two named
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Top Napier used car dealerships in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Turners was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Wayne Kirk Motor Group did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Evolution Motors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dave Panton Car Sales4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Turners3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stephen Hill Motors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bayswater Vehicles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wayne Kirk Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Allan Pike Cars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Napier used car dealerships
4 answers
Asked ChatGPT
“Which used car dealership should I shop at in Napier, New Zealand?”
Asked ChatGPT
“What are the best used car dealerships in Napier, New Zealand?”
Asked ChatGPT
“What's the best used car dealership in Napier, New Zealand for a reliable second car?”
Searched Google, AI Overview
“used cars napier nz”
Searched Google, AI Overview
“second hand cars napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Turners or Wayne Kirk Motor Group more popular in search?
This chart shows how often people search Google for Turners and Wayne Kirk Motor Group by name. Each line represents a brand's share of searches for all seven Napier used car dealerships we track, month by month, from searches in New Zealand.
Share of searches by month for Turners, Wayne Kirk Motor Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Stephen Hill Motors | Bayswater Vehicles | Evolution Motors | Wayne Kirk Motor Group | Allan Pike Cars | Dave Panton Car Sales |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 17.4% | 11.2% | 7.2% | 3.3% | 1.8% | 1.1% |
| Nov 2025 | 59.5% | 16% | 11.5% | 7.8% | 3.3% | 1.1% | 0.74% |
| Dec 2025 | 58.4% | 18.2% | 11.3% | 6.9% | 2.6% | 1.5% | 1.1% |
| Jan 2026 | 59.7% | 17.6% | 8.8% | 8.8% | 2.2% | 2.2% | 0.63% |
| Feb 2026 | 58% | 18.1% | 8.7% | 10.1% | 3.3% | 1.1% | 0.72% |
| Mar 2026 | 61.3% | 15.5% | 10.6% | 6.8% | 2.9% | 1.6% | 1.3% |
| Apr 2026 | 61.8% | 17.8% | 7.3% | 8.1% | 2.7% | 1.2% | 1.2% |
| May 2026 | 63.2% | 15.8% | 8.3% | 8.3% | 2% | 1.6% | 0.79% |
| Jun 2026 | 64% | 14.8% | 11.2% | 6% | 2% | 1.2% | 0.8% |
| Jul 2026 | 66.2% | 15% | 8.4% | 6.6% | 1.7% | 1.4% | 0.7% |
| Aug 2026 | 63.5% | 16.7% | 8% | 6.4% | 3% | 1.7% | 0.67% |
| Sep 2026 | 64% | 15.6% | 8.8% | 6.4% | 2.8% | 1.6% | 0.8% |
How has the Turners and Wayne Kirk Motor Group comparison changed over the last 12 months?
3 findings
- Turners was ahead of Wayne Kirk Motor Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Turners’ share of searches among Napier used car dealerships in New Zealand moved from 58% to 64%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Wayne Kirk Motor Group’s share of searches among Napier used car dealerships in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand Napier used car dealerships in September 2026?
1 change
Estimated monthly branded searches for Wayne Kirk Motor Group in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Turners’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Turners
2 branded search terms
- turners cars napier
- turners napier
Wayne Kirk Motor Group
1 branded search term
- wayne kirk motor group
Other head-to-heads among Napier used car dealerships
- Turners vs Stephen Hill Motors: compare popularity
- Turners vs Bayswater Vehicles: compare popularity
- Turners vs Evolution Motors: compare popularity
- Stephen Hill Motors vs Bayswater Vehicles: compare popularity
- Stephen Hill Motors vs Evolution Motors: compare popularity
- Stephen Hill Motors vs Wayne Kirk Motor Group: compare popularity
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