Brandwave

How popular isTurners in search?

In August 2026, there were an estimated 116K branded searches for Turners in New Zealand which held steady over the last 11 months. Turners holds 64.1% estimated Share of Search among New Zealand auction houses and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Turners64.1%
  2. Webb's15.9%
  3. Cordy's12.7%
  4. Dunbar Sloane5.9%
  5. Art+Object1.4%
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Which auction houses compete with Turners?

Turners against auction houses in New Zealand, by month

Share of Search by month for Turners, Webb's, Cordy's, Dunbar Sloane. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersWebb'sCordy'sDunbar SloaneArt+Object
Oct 202564.9%15.3%11.5%6.7%1.6%
Nov 202565.8%15.4%11.5%5.7%1.6%
Dec 202570.2%15.1%9.2%4.7%0.86%
Jan 202676%12.3%7.7%3.3%0.69%
Feb 202668.1%13.5%10.8%6.1%1.6%
Mar 202667.3%13.7%11.1%6.4%1.5%
Apr 202668.7%13.8%11%5.7%0.79%
May 202664.4%15.7%12.5%6.5%0.91%
Jun 202665.6%14.3%12.8%5.6%1.8%
Jul 202662.6%16.3%13%7%1.2%
Aug 202664.1%15.9%12.7%5.9%1.4%
Sep 2026—————

  1. 1.Turners

    64.1%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +1.6 points

  2. 2.Webb's

    15.9%

    held 2nd · 28.7K estimated branded searches · -0.42% vs prior month · -0.4 points

  3. 3.Cordy's

    12.7%

    held 3rd · 22.9K estimated branded searches · 0% vs prior month · -0.3 points

  4. 4.Dunbar Sloane

    5.9%

    held 4th · 10.6K estimated branded searches · -14.6% vs prior month · -1.1 points

  5. 5.Art+Object

    1.4%

    held 5th · 2.5K estimated branded searches · +19.9% vs prior month · +0.2 points

Compare search popularity between Turners and its closest rivals

How has branded search demand for Turners changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Turners in New Zealand held steady, from 112K to 116K.
  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among auction houses in New Zealand decreased from 64.9% to 64.1%.
  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among auction houses in New Zealand peaked at 76% in January 2026 and was lowest at 62.6% in July 2026.

How did search popularity change for New Zealand auction houses in August 2026?

  1. In August 2026, Turners gained estimated Share of Search among auction houses in New Zealand, from 62.6% to 64.1%.

  2. In August 2026, Dunbar Sloane lost estimated Share of Search among auction houses in New Zealand, from 7% to 5.9%.

  3. Estimated monthly branded searches for Cordy's in New Zealand rose 15.6% over 11 measured months, from 19.9K to 22.9K in August 2026.

Which car buying sites compete with Turners?

Turners against car buying sites in New Zealand, by month

Share of Search by month for Turners, Trade Me Motors, AutoTrader NZ. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersTrade Me MotorsAutoTrader NZDriven
Oct 202548.2%40.8%9.6%1.3%
Nov 202551.5%37.2%10.2%1.2%
Dec 202548.7%39.6%10.8%0.98%
Jan 202651.5%36.8%10.5%1.2%
Feb 202652.8%36.3%10%0.93%
Mar 202651.2%39%8.8%1%
Apr 202654.4%36.2%8.5%0.94%
May 202649.7%41.7%7.7%0.86%
Jun 202654.6%36%8.4%0.94%
Jul 202653%37.4%8.7%0.82%
Aug 202654.1%36.4%8.6%0.94%
Sep 2026————

  1. 1.Turners

    54.1%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +1 points

  2. 2.Trade Me Motors

    36.4%

    held 2nd · 77.9K estimated branded searches · -0.22% vs prior month · -1 points

  3. 3.AutoTrader NZ

    8.6%

    held 3rd · 18.4K estimated branded searches · +0.77% vs prior month · -0.2 points

  4. 4.Driven

    0.94%

    held 4th · 2K estimated branded searches · +16.9% vs prior month · +0.1 points

Compare search popularity between Turners and its closest rivals

How has branded search demand for Turners changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand increased from 48.2% to 54.1%.
  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand peaked at 54.6% in June 2026 and was lowest at 48.2% in October 2025.

How did search popularity change for New Zealand car buying sites in August 2026?

  1. In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%.

  2. In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.4% to 36.4%.

  3. Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.

  4. Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.

Which dunedin used car dealerships compete with Turners?

Turners against dunedin used car dealerships in New Zealand, by month

Share of Search by month for Turners. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersDunedin City MotorsValley Motor CourtJones MotoringCarbase Carmart
Oct 202598.6%0.56%0.37%0.29%0.21%
Nov 202598.7%0.55%0.35%0.3%0.15%
Dec 202598.6%0.62%0.33%0.34%0.13%
Jan 202698.6%0.57%0.3%0.32%0.17%
Feb 202698.6%0.52%0.37%0.28%0.19%
Mar 202698.7%0.48%0.39%0.24%0.17%
Apr 202698.7%0.52%0.35%0.28%0.17%
May 202698.7%0.52%0.38%0.28%0.16%
Jun 202698.7%0.52%0.31%0.28%0.16%
Jul 202698.7%0.58%0.32%0.25%0.17%
Aug 202698.4%0.65%0.42%0.31%0.2%
Sep 2026—————

  1. 1.Turners

    98.4%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · -0.3 points

  2. 2.Dunedin City Motors

    0.65%

    held 2nd · 760 estimated branded searches · +16.9% vs prior month · +0.1 points

  3. 3.Valley Motor Court

    0.42%

    held 3rd · 490 estimated branded searches · +36.1% vs prior month · +0.1 points

  4. 4.Jones Motoring

    0.31%

    held 4th · 370 estimated branded searches · +32.1% vs prior month · +0.1 points

  5. 5.Carbase Carmart

    0.2%

    held 5th · 240 estimated branded searches · +26.3% vs prior month · 0 points

Compare search popularity between Turners and its closest rivals

How has branded search demand for Turners changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among dunedin used car dealerships in New Zealand held steady, from 98.6% to 98.4%.

How did search popularity change for New Zealand dunedin used car dealerships in August 2026?

  1. Estimated monthly branded searches for Dunedin City Motors in New Zealand rose 18.8% over 11 measured months, from 640 to 760 in August 2026.

  2. Estimated monthly branded searches for Valley Motor Court in New Zealand rose 16.7% over 11 measured months, from 420 to 490 in August 2026.

  3. Estimated monthly branded searches for Jones Motoring in New Zealand rose 12.1% over 11 measured months, from 330 to 370 in August 2026.

Which new plymouth used car dealerships compete with Turners?

Turners against new plymouth used car dealerships in New Zealand, by month

Share of Search by month for Turners. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersMax Pennington’s AutoCityEnergy City FordMerit CarsBlackwell Motors
Oct 202597.7%0.93%0.77%0.6%0.03%
Nov 202597.8%0.85%0.8%0.47%0.03%
Dec 202597.8%1%0.68%0.46%0.04%
Jan 202698.1%0.82%0.65%0.37%0.03%
Feb 202698.1%0.89%0.57%0.41%0.04%
Mar 202698%0.93%0.66%0.38%0.03%
Apr 202698.2%0.76%0.63%0.4%0.02%
May 202698.2%0.82%0.65%0.27%0.02%
Jun 202698.1%0.89%0.67%0.32%0.03%
Jul 202697.9%0.96%0.8%0.28%0.04%
Aug 202698.2%0.82%0.59%0.34%0.08%
Sep 2026—————

  1. 1.Turners

    98.2%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +0.2 points

  2. 2.Max Pennington’s AutoCity

    0.82%

    held 2nd · 970 estimated branded searches · -10.2% vs prior month · -0.1 points

  3. 3.Energy City Ford

    0.59%

    held 3rd · 700 estimated branded searches · -22.2% vs prior month · -0.2 points

  4. 4.Merit Cars

    0.34%

    held 4th · 400 estimated branded searches · +25% vs prior month · +0.1 points

  5. 5.Blackwell Motors

    0.08%

    held 5th · 90 estimated branded searches · +80% vs prior month · 0 points

Compare search popularity between Turners and its closest rivals

How has branded search demand for Turners changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among new plymouth used car dealerships in New Zealand held steady, from 97.7% to 98.2%.

How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

  1. Estimated monthly branded searches for Blackwell Motors in New Zealand rose 200% over 11 measured months, from 30 to 90 in August 2026.

  2. Estimated monthly branded searches for Merit Cars in New Zealand fell 42% over 11 measured months, from 690 to 400 in August 2026.

  3. Estimated monthly branded searches for Energy City Ford in New Zealand fell 20.5% over 11 measured months, from 880 to 700 in August 2026.

Which vehicle auction houses compete with Turners?

Turners against vehicle auction houses in New Zealand, by month

Share of Search by month for Turners, Manheim. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersManheimPicklesGrays
Oct 202579.4%19.4%1.1%0.06%
Nov 202579.3%19.5%1.1%0.04%
Dec 202580.8%17.8%1.3%0.06%
Jan 202681.8%17.1%1.1%0.04%
Feb 202680.4%18.5%1.1%0.06%
Mar 202680.8%18.1%1.1%0.07%
Apr 202680.2%18.6%1.1%0.11%
May 202679.7%19%1.1%0.09%
Jun 202677%21.8%1.1%0.08%
Jul 202678.8%19.9%1.2%0.09%
Aug 202679.4%19.3%1.2%0.11%
Sep 2026————

  1. 1.Turners

    79.4%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +0.7 points

  2. 2.Manheim

    19.3%

    held 2nd · 28.1K estimated branded searches · +0.32% vs prior month · -0.6 points

  3. 3.Pickles

    1.2%

    held 3rd · 1.8K estimated branded searches · +1.1% vs prior month · 0 points

  4. 4.Grays

    0.11%

    held 4th · 160 estimated branded searches · +23.1% vs prior month · 0 points

Compare search popularity between Turners and its closest rivals

How has branded search demand for Turners changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among vehicle auction houses in New Zealand peaked at 81.8% in January 2026 and was lowest at 77% in June 2026.

How did search popularity change for New Zealand vehicle auction houses in August 2026?

  1. In August 2026, Turners gained estimated Share of Search among vehicle auction houses in New Zealand, from 78.8% to 79.4%.

  2. In August 2026, Manheim lost estimated Share of Search among vehicle auction houses in New Zealand, from 19.9% to 19.3%.

  3. Estimated monthly branded searches for Grays in New Zealand rose 77.8% over 11 measured months, from 90 to 160 in August 2026.

  4. Estimated monthly branded searches for Pickles in New Zealand rose 12.7% over 11 measured months, from 1.6K to 1.8K in August 2026.

How is Turners measured?

Brandwave collects information about searches that people make online using Turners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

34 branded search terms

  • turner's auto
  • turners
  • turners auction
  • turners auction damaged cars
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars botany
  • turners cars dunedin
  • turners cars for sale
  • turners cars near me
  • turners cars new plymouth
  • turners cars otahuhu
  • turners cars sell my car
  • turners cars te rapa road
  • turners cars westgate
  • turners cheap cars
  • turners co nz
  • turners crashed cars
  • turners finance
  • turners near me
  • turners nelson
  • turners nz
  • turners online
  • turners te rapa
  • turners used cars
  • turners westgate
  • turners.co.nz
  • turnerscars

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How the Brand Demand Index is measured

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