Brandwave

Car buying sites in New Zealand:Which brands are most popular in search?

In August 2026, Turners was the most searched among car buying sites in New Zealand, with an estimated 116K branded searches and 54.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Turners54.1%
  2. Trade Me Motors36.4%
  3. AutoTrader NZ8.6%
  4. Driven0.94%

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Share of SearchLeaderboard

Compare the sites and auction houses New Zealanders use to buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car buying sites in New Zealand, by month

Share of Search by month for Turners, Trade Me Motors, AutoTrader NZ. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersTrade Me MotorsAutoTrader NZDriven
Oct 202548.2%40.8%9.6%1.3%
Nov 202551.5%37.2%10.2%1.2%
Dec 202548.7%39.6%10.8%0.98%
Jan 202651.5%36.8%10.5%1.2%
Feb 202652.8%36.3%10%0.93%
Mar 202651.2%39%8.8%1%
Apr 202654.4%36.2%8.5%0.94%
May 202649.7%41.7%7.7%0.86%
Jun 202654.6%36%8.4%0.94%
Jul 202653%37.4%8.7%0.82%
Aug 202654.1%36.4%8.6%0.94%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Turners

    54.1%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +1 points

  2. 2.Trade Me Motors

    36.4%

    held 2nd · 77.9K estimated branded searches · -0.22% vs prior month · -1 points

  3. 3.AutoTrader NZ

    8.6%

    held 3rd · 18.4K estimated branded searches · +0.77% vs prior month · -0.2 points

  4. 4.Driven

    0.94%

    held 4th · 2K estimated branded searches · +16.9% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among car buying sites in New Zealand?

In August 2026, Turners was the most searched among car buying sites in New Zealand, with an estimated 116K branded searches and 54.1% estimated Share of Search within this set. Trade Me Motors is in 2nd place, 17.7 percentage points behind at 36.4% Share of Search.

New Zealand car buying sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Turners48.2% → 54.1%54.6%Jun 202648.2%Oct 20251st
Trade Me Motors40.8% → 36.4%41.7%May 202636%Jun 20262nd
AutoTrader NZ9.6% → 8.6%10.8%Dec 20257.7%May 20263rd
Driven1.3% → 0.94%1.3%Oct 20250.82%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand increased from 48.2% to 54.1%.
  • Across the 11 months ending August 2026, Trade Me Motors’ estimated Share of Search among car buying sites in New Zealand decreased from 40.8% to 36.4%.
  • Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand decreased from 9.6% to 8.6%.
  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand peaked at 54.6% in June 2026 and was lowest at 48.2% in October 2025.
  • Across the 11 months ending August 2026, Trade Me Motors’ estimated Share of Search among car buying sites in New Zealand peaked at 41.7% in May 2026 and was lowest at 36% in June 2026.
  • Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand peaked at 10.8% in December 2025 and was lowest at 7.7% in May 2026.
  • Across the 11 months ending August 2026, Driven held steady: its estimated Share of Search among car buying sites in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand car buying sites in August 2026?

  1. In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%.

  2. In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.4% to 36.4%.

  3. Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.

  4. Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.

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