AutoTrader NZ vs Trade Me Motors:Which is more popular by branded search in New Zealand?
In August 2026, Trade Me Motors had more branded searches than AutoTrader NZ among car buying sites in New Zealand. Trade Me Motors was estimated to have 77.9K branded searches compared to AutoTrader NZ’s 18.4K, and held a 36.4% Share of Search versus AutoTrader NZ’s 8.6%.
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Which is more popular in search, AutoTrader NZ or Trade Me Motors?
Compare the sites and auction houses New Zealanders use to buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Me Motors, AutoTrader NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Trade Me Motors | AutoTrader NZ | Driven |
|---|---|---|---|---|
| Oct 2025 | 48.2% | 40.8% | 9.6% | 1.3% |
| Nov 2025 | 51.5% | 37.2% | 10.2% | 1.2% |
| Dec 2025 | 48.7% | 39.6% | 10.8% | 0.98% |
| Jan 2026 | 51.5% | 36.8% | 10.5% | 1.2% |
| Feb 2026 | 52.8% | 36.3% | 10% | 0.93% |
| Mar 2026 | 51.2% | 39% | 8.8% | 1% |
| Apr 2026 | 54.4% | 36.2% | 8.5% | 0.94% |
| May 2026 | 49.7% | 41.7% | 7.7% | 0.86% |
| Jun 2026 | 54.6% | 36% | 8.4% | 0.94% |
| Jul 2026 | 53% | 37.4% | 8.7% | 0.82% |
| Aug 2026 | 54.1% | 36.4% | 8.6% | 0.94% |
| Sep 2026 | — | — | — | — |
How has the AutoTrader NZ and Trade Me Motors comparison changed over the last 12 months?
3 findings
- Trade Me Motors was ahead of AutoTrader NZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand moved from 9.6% to 8.6%, and its estimated monthly branded searches moved from 22.4K to 18.4K.
- Across the 11 months ending August 2026, Trade Me Motors’ estimated Share of Search among car buying sites in New Zealand moved from 40.8% to 36.4%, and its estimated monthly branded searches moved from 95K to 77.9K.
How did search popularity change for New Zealand car buying sites in August 2026?
2 changes
In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.4% to 36.4%.
Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AutoTrader NZ’s and Trade Me Motors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AutoTrader NZ
7 branded search terms
- autotrader co nz
- autotrader nz cars
- autotrader nz cars for sale
- autotrader nz near me
- autotrader nz new zealand
- autotrader nz used cars
- autotradernz
Trade Me Motors
10 branded search terms
- trade me cars
- trade me motors cars for sale
- trade me motors for sale
- trade me motors motorbikes
- trade me motors near me
- trade me motors new zealand
- trade me motors nz
- trade me motors used cars
- tradememotors
- www trademe motors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.