Brandwave

How popular isTurners?

In September 2026, people searched for Turners by name about 111,000 times in New Zealand, about the same as the previous year. These searches made up 53.9% of all New Zealand car buying site searches, placing Turners first out of four sites. When we asked both ChatGPT and Google AI Overviews about car buying sites, Turners appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Turners is the most searched of 4 competitors and the second most recommended in AI answers.

  1. TurnersShare of searches 53.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Trade Me MotorsShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. AutoTrader NZShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. DrivenShare of searches 0.05%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top car buying sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Turners appeared in all five answers. Turners is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Motors1st
  2. Turners2nd
  3. AutoTrader NZ3rd
  4. Driven4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me Motors3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AutoTrader NZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Driven1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car buying sites

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which car buying sites compete with Turners?

Turners against car buying sites in New Zealand, by month

Share of searches by month for Turners, Trade Me Motors, AutoTrader NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersTrade Me MotorsAutoTrader NZDriven
Oct 202548.2%41.6%10.1%0.06%
Nov 202551.5%37.8%10.7%0.06%
Dec 202548.3%40.3%11.4%0.05%
Jan 202651.4%37.5%11.1%0.03%
Feb 202652.6%36.9%10.5%0.07%
Mar 202651%39.7%9.2%0.06%
Apr 202654.4%36.7%8.9%0.05%
May 202649.4%42.5%8%0.05%
Jun 202654.5%36.6%8.8%0.05%
Jul 202653%37.8%9.1%0.05%
Aug 202654.1%36.9%8.9%0.04%
Sep 202653.9%38.4%7.6%0.05%

  1. 1.Turners

    53.9%

    Held 1st. 106K estimated branded searches, -4.2% vs prior month. Share -0.2 points.

  2. 2.Trade Me Motors

    38.4%

    Held 2nd. 75.3K estimated branded searches, +0.03% vs prior month. Share +1.5 points.

  3. 3.AutoTrader NZ

    7.6%

    Held 3rd. 14.9K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  4. 4.Driven

    0.05%

    Held 4th. 100 estimated branded searches, +11.1% vs prior month. Share 0 points.

Compare popularity between Turners and its closest rivals

Every comparison with Turners

29 comparisons

How has branded search demand for Turners changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Turners in New Zealand held steady, from 112K to 111K.
  • Across the 12 months ending September 2026, Turners’ share of searches among car buying sites in New Zealand increased from 48.2% to 53.9%.
  • Across the 12 months ending September 2026, Turners’ share of searches among car buying sites in New Zealand peaked at 54.5% in June 2026 and was lowest at 48.2% in October 2025.

How did search popularity change for New Zealand car buying sites in September 2026?

3 changes

  1. In September 2026, Trade Me Motors gained share of searches among car buying sites in New Zealand, from 36.9% to 38.4%.

  2. In September 2026, AutoTrader NZ lost share of searches among car buying sites in New Zealand, from 8.9% to 7.6%.

  3. Estimated monthly branded searches for Driven in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are Turners’ branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Turners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • turner's auto
  • turners
  • turners auction
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars botany
  • turners cars dunedin
  • turners cars napier
  • turners cars nelson
  • turners cars otahuhu
  • turners cars westgate
  • turners crashed cars
  • turners finance
  • turners napier
  • turners nelson
  • turners te rapa
  • turners used cars
  • turners westgate
  • turnerscars

Do you work for Turners? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Turners compete?

Turners is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car buying sites1st of 453.9%Shown above
Auction houses1st of 658.3%Show ranking
Vehicle auction houses1st of 470.6%Show ranking
Dunedin used car dealerships1st of 863.6%Show ranking
Nelson used car dealerships1st of 734.9%Show ranking
Napier used car dealerships1st of 764%Show ranking
New Plymouth used car dealerships1st of 564%Show ranking
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